AnswerID: 244315 Submitted: Sunday, Jun 03, 2007 at 10:50
DIO
replied:
I and no doubt many others will be able to recall when entry into Motor Shows was free. The manufacturers used these functions to promote their products. They were privelleged when the public came along and ooh'd and aah'd at these
bright shiny fabulous and often expensive vehicles.
Then along came 'the event promoter' who convinced the industry (cars,
camping, agricultural, toys, crafts etc) that they could put on an 'extravaganza spectacular' that would wow and excite the public and they probably also convinced them that joe/mug public would even spend more money when the product was displayed at such venue/function with
bright lights, pretty girls, cheap give-a-ways etc. What happened then, they 'invented' the admission fee. What happened then, joe/mug public payed it and so was born the big 'RIP OFF'. How did this happen I hear you ask, well all it takes are afew willing to pay what is asked and before long it becomes accepted that to see a Motor Show,
Camping Show etc people happily pay. Now, don't forget that the promoter is also charging the exhibitors often exhorbitant rates for rental space. Their arguement along the lines if you don't take it up someone else will. Besides silly joe/mug public pays for it when he buys a new car and is stupid enough to pay Dealer Delivery Fee/Impost/Rip-Off/Con etc.
So now we have those exhibitors that are willing to pay these exhorbitant rents. Those that are smart don't, instead they probably spend 5 - 10% of what the rent would have been on advertising, lower their
shop prices by 5 -10%, encourage public to their 'alternate show' they increase sales, public save heaps of money and commonsense prevails.
Just my thoughts.
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