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July, 2008

A total of 821,233 distinct visits were made to the site.
The average visit lasted 7 Minutes and 7 Seconds.
228,815 distinct web pages were viewed a total of 15,883,376 times.
The average visit contained 19.34 page views. People spent an average of 22 Seconds viewing a page.
Downloadable files were requested 608,389 times. On average 0.74 files were downloaded per visit.

• Total Visits - 821,233 last month


• Total Page Impressions – 15,883,376 (15.8 million)


• Hits – 46,042,292 (46 million)


• Australian Audience - 92.8%


• USA, UK, NZ, Canada, Netherlands make up the majority of remaining international audience (7.2%).


• 15.73% of all visits were referred by a search engine, 4.09% were referred by another site, and 80.18% were not referred - ie. went directly to the site.

Get to know our audience - view Audience Demographic Report 2008 (pdf file).

Competitive Analysis - Nielsen//NetRatings

Based on Unique Browsers (UBs) of 196,721 for the month of July 2008, our competitive ranking amongst Australian websites by category is as follows:

• Category: Travel Destinations
  Rank: 3


• Category: Travel Portal
  Rank: 5


• Category: Automotive Portal
  Rank: 6


• Category: Automotive - All Sites
  Rank: 15

Competitive Analysis - HitWise Australia

ExplorOz has been a recipient of Top 10 Award Shields every quarter of every year since 2002 - 2008 inclusive. In each instance, ExplorOz was ranked in the top 3 of all sites in the Hitwise "Automotive - Recreation" category and often receives an award in for the "Travel - Destinations & Accommodation" category. In the current quarter April - June, 2008, www.exploroz.com received two shields - "Travel - Destinations & Accom". category, and the "Automotive - Recreation" category. We are very proud of these achievements.