Content & Marketing Updates: Survey3, Caravan Stability Article, Brochure, & Print Advertising

Wednesday, Jun 19, 2013 at 15:22


Over the past week I have been developing content that has not yet been published live but all is now ready pending final approvals. Lots of marketing activities going on too - much of this is unnoticeable to site users but is time consuming nonetheless.

Created new survey (EOSurvey3) - only available via the ExplorOz Newsletter due out end of this week. This survey seeks to gather information about the types of activities that people do on their trips. As per previous surveys, we have secured a sponsor to donate a prize - the Super Mini Booster.

The new article, is another submission by Collyn Rivers. This one is "Caravan Stability & Dynamics". A very complex project of numerous versions between myself and Collyn. He is now overseas and I am awaiting his final signoff. Hoping for release in this weeks Newsletter.

Updated ExplorOz Brochure - rewording throughout to remove any reference to old dates, changed names of site areas etc, price changes since last edition and image updates to bring into line with current technology/versions. Changes included membership pricing, unlimited Classified Display ads, new image in EOTrackMe section, inclusion of Android App for EOTrackMe, & qualifying levels for free shop deliveries. Changes finalised today and approved for printing.

The backing card use to hold the Membership Cards sent out to Members was also due for an update (similar changes to above) so the artwork for this has been changed and sent to the printers.

Port Hunter 4x4 Club has offered to place full page adverts for ExplorOz in their club magazine. This ad is currently in design phase.

The new Pat Callinan's 4x4 Adventures "Advanced Guide' book has just been received. Our ExplorOz advert appears on the last page of the Preparation section. The book is now in stock in the ExplorOz online shop.

Design for the commemorative "Maralinga Mystery Tour" t-shirts have been finalised and sent off for screen printing. Pricing was good, so if quality of delivered shirts is good, will consider for future ExplorOz screen printed tshirts - perhaps for the 2015 "15 Year Anniversary" National Gathering.

Trip Planning for 2013 Ningaloo & Maralinga trips well underway. 110L Evakool fibreglass icebox secured but wing-awning still unresolved. Ordered a few samples from the warehouse for items to test (GoPro accessories, Food, new Books, etc). Started creating a photo shoot "wishlist" to ensure we setup scenes required to update our ExplorOz image library (eg. EOTrackMe app in use on devices), as well as various video clips needed to show Shop products in use and other concepts considered relevant. Research on geocaching re-commenced with plan to bypass using a handheld GPS device - looking to test various methods of using GPS enabled phone/tablet instead.

Testing of various product samples - rechargeable LED worklights, vehicle spot lights, portable solar oven and investigation of other products of this genre for assessment of suitability for retailing through ExplorOz online shop.

First test of EOTrackMe app for Android on my new phone to test tracking when cycling. Configured my tracking to publish to Have previously only used iPhone version so very happy with the Android results. The app seemed to drain the iPhone battery significantly more than the new Android app. In my user settings of the Android app, we changed my default settings (designed for car speeds) to better suit cycling. Change time (default 1 min) to 15 sec. Changed distance (default zero) to 250m. Great to see this level of customisation is not only possible but works well.
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