Andrew replied:

Rick, as a mechanic out of the trade, and one who services his own vehicles, I agree with Mark, regular oil and filter services and quality brand name lubricants and fuels wins out over flashy advertising and unknown testimonials from Joe Bloggs.
My previous vehicles have done many hundreds of thousands of kilometres, current Rodeo diesel and Toyota petrol have well over 300k, and no problems at all. Just let good products and regular servicing do their job for you.