Friday, Jun 29, 2007 at 19:22
It's pretty easy oldbaz.
These fuel saving devices are all marketed in the same way and that is because there are 2 government agencies they wish to remain under the radar of. These 2 agencies are the EPA and Consumer Affairs.
To avoid coming under the scrutiny of the EPA is really quite simple, if I want to sell a product for a vehicle it must not adversely effect the emissions of that vehicle. It doesn't have to improve emissions or improve economy it just has to pass the test. No judgement is made by the EPA regarding its worth, it simply passes the test or it does not.
For instance, I could make a product which installs into a vehicle and does b@gger all and so long as it passes the test (remember it doesn't have to be better) the EPA is happy.
Now for Consumer Affairs, again, it's pretty simple. I offer a money back guarantee and here's the really clever bit. " I actually honour that guarantee" Of course there's a reasonable time limit and of course there's the inevitable stalling "Oh, you need two of those devices in your particular model car. Or, that wasn't the best place to install on your particular car it needs to be installed here instead."
Often by that time, the money back time limit has expired but if the customer really wants to argue the fact I'll just give him a refund to show him just how reputable our company is even if it has gone over the agreed money back time limit.
The reason I do this is because I know that for every refund I have to make that on average I might sell 20 or 50 or whatever number which aren't returned. The selling price of the unit incorporates a figure which allows for X percentage refunds.
So now I've got the EPA happy, Consumer Affairs happy and if the customer wants a refund then he's happy too. And most of all I'm happy because I'm selling more units than are returned.
Regards Andrew.
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