May, 2009
A total of 928,860 distinct visits were made to the site.
The average visit lasted 7 Minutes and 26 Seconds.
298,772 distinct web pages were viewed a total of 19,669,612 times.
The average visit contained 21.18 page views. People spent an average of 21 Seconds viewing a page.
Downloadable files were requested 929,965 times. On average 1.00 files were downloaded per visit.
- Total Visits - 928,860 last month
- Total Page Impressions – 19.6 million
- Island Ad Impressions - 2.1 million
- Leaderboard Ad Impressions - 2.1 million
- Hits – 78 million
- Audience by Continent - our audience is predomiantly Australian, followed by visits eminating from USA, Asia, UK, and Europe. Negligable African and South American visitors.
- Direct Visitations - 75.06% of visitors came to the site directly without referral from links or search engines, showing most visitors intentionally visit ExplorOz. As we own many domain name variations of the spelling of the brand name (ExplorOz, ExploreOz) all miss-spellings will redirect to the site.
- Search Engine Referred - 20.88% of all visits were referred by a search engine with 3 of our top 5 search terms being variations of the word "ExplorOz". Again, this reinforces the recognition of the brand name.
- Link Referred - 4.06% of visitors were referred by another site
Get to know our audience - view
Audience Demographic Report 2008 (pdf file).
Competitive Analysis - Nielsen//NetRatings
Based on Unique Browsers (UBs) of 346,103 for the month of May 2009, our competitive ranking amongst Australian websites by category is as follows:
- Category: Travel: Destinations
Rank: 7
We consistently rank above all Government Tourism sites. All sites ranking ahead of us are again, news media sites.
- Category: Travel: Portal
Rank: 5
Outranked only by Fairfax, Newslimited, and NineMSN media sites.
- Category: Automotive: Portal
Rank: 7
With 5 times the number of unique visitors than our nearest rival RV site.
- Category: Automotive: All
Rank: 8
Competitive Analysis - HitWise Australia
ExplorOz has been a recipient of Top 10 Award Shields every quarter of every year since 2002. In each instance, ExplorOz has been ranked in the top 3 of all sites in the Hitwise "Automotive - Recreation" category. In the most recent quarter October - December, 2008, www.exploroz.com received two shields - "Travel - Destinations & Accom". category, and the "Automotive - Recreation" category for which we achieved a Number Two ranking in both categories. These achievements illustrate how substantial our audience numbers are against other websites in our industry.
