The ExplorOz website has proven itself a leader in Australian online tourism - specifically targetting people who love
camping or
caravanning. As you will see in our site stats below, we attract a massive audience yet our content and services focus on a niche sector of the tourism market. Despite our niche focus, our site usage stats rival some of
Australia's largest generic Travel websites published by the leading major media publishers and that is why we are the online leader in the RV, 4WD and
Camping industry in
Australia.
Site Metrics - All Visits (worldwide)
Data Source: Google Analytics
Period: 1 April - 30 April, 2012
Visits: 719,115
Unique Visitors: 451,645
Pageviews: 1,998,566
Pages per visit: 2.78
Average time on Site: 00:03:20
63.38% bounce rate
48.40% new visits
Site Metrics - Australian visits only
Data Source: Nielsen Market Intelligence
Auditer: ABA (
Audit Bureau of Australia)
The data is filtered to remove counts of non-human traffic such as web crawlers, robots, spiders and only shows Australian visits.
Period: 1 April - 30 April, 2012
Avg Daily UBs: 14,910
Unique Browsers: 329,257
UB change from last month: -6.51%
Page Impressions: 1,520,548
Total Sessions: 521,724
UB Frequency: 1.58
Avergae Page Duration: 1:11
Average Session Duration: 3:28
Competetive Ranking
Provided by Nielsen Market Intelligence Ranking Report
Market:
Australia - Domestic Traffic by Category
Category: Travel
Rank: 7th
(Outranked by: Stays.com.au, news.com.au, smh.com.au, Yahoo!7, The Age, Travel.ninemsn.com.au)
We are exceptionally proud to show our stats to show how we outrank some other sites that are supported by mainstream media, including television and newspapers including Getaway, Qantas Travel, and far outrank some other heavily promoted travel websites such as WA Today - Travel, BigPond Travel, PerthNow-Travel, Please Take Me To, etc.
We have specialised in audience retention and loyalty. You can benefit from this unique audience in your niche market sector by advertising your brand, product, or services from as little as $200. See our
Advertise with Us page for more details.
