Site Metrics - All Visits (worldwide)
Data Source: Google Analytics
Period: 1 January - 31st January, 2013
87.39% of worldwide visits are from
Australia (see breakdown of Australian stats below)
2.94% from United States
1.85% from United Kingdom
1.13% from New Zealand
(remaining countries less than 1%)
Visits: 705,569
Unique Visitors: 458,518
Pageviews: 1,730,343
Pages per visit: 2.45
Average visit duration: 00:03:22
67.88% bounce rate
51.09% new visits/UBs
48.86% returning visitors
Site Metrics - Australian visits only
Data Source: Nielsen Market Intelligence
Auditer: ABA (
Audit Bureau of Australia)
The data is filtered to remove counts of non-human traffic such as web crawlers, robots, spiders and only shows Australian visits.
Period: 1 January - 31st January, 2013
Avg Daily UBs: 13,135
Unique Browsers: 299,933
Page Impressions: 1,287,623
Total Sessions: 476,227
UB Frequency: 1.59
Avergae Page Duration: 1:16
Average Session Duration: 3:26
Australian Visitor Breakdown by State
VIC 28%
NSW 26%
QLD 21%
WA 13%
SA 8%
ACT 1.8%
TAS 1.5%
NT 0.7%
Competetive Ranking
Provided by Nielsen Market Intelligence Ranking Report
Market:
Australia - Domestic Traffic by Category
Nielsen determines what category a website should be ranked within. Our best-fit category is TRAVEL (not AUTOMOTIVE).
Category: Travel
Rank: 7th
(Outranked by: Stays.com.au, news.com.au, smh.com.au, Yahoo!7, The Age-Travel, Travel.ninemsn.com.au)
ExplorOz outranks a huge field of well-known sites promoted through mainstream media, Getaway, Qantas Travel, AAATourism, WA Today - Travel, BigPond Travel, Tourism Vic, MetLink
Melbourne, PerthNow-Travel etc. When audiences find ExplorOz, they find a depth of content that is rarely seen, so as the stats show, this provides 50% of our visitors with a reason to return to the site.
If we were being measured in the AUTOMOTIVE category of the Nielsen report, we would rank amongst the top 10 (based on UB's) along with sites like CarSales, CarsGuide, Drive, BigPond Trading Post, CarAdvice, CarPoint etc. Sites like Caravan & Motorhome, Overlander 4WD etc do not rank amongst the top 30.
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