ExplorOz Site Statistics

Traffic Summary October, 2009

A total of 964,856 distinct visits were made to the site during the month.
345,058 visits were unique.
The average visit lasted 7 Minutes and 48 Seconds.
218,098 distinct web pages were viewed a total of 11,878,875 times.
The average visit contained 12.31 page views.
People spent an average of 38 Seconds viewing a page.

• Visits Measured by Server - 964,856


• Unique visits measured by Nielsen Site Census Tag - 345,058


• Page Impressions measured by Server - 11.8 million


• Hits measured by Server – 55.2 million


• Page Impressions showing advertisements measured by Nielsen Site Census Tag - 1.79 million


• Leaderboard Ad Impressions - 3.43 million


• Island Ad Impressions - 1.55 million


• Wide Skyscraper Ad Impressions - 1.6 million


• Audience by Continent - our audience is predomiantly Australian, followed by visits eminating from USA, UK, New Zealand, Canada, and Europe. Negligable African and South American visitors.


• Direct Visitations - 68.4% of visitors came to the site directly without referral from links or search engines.


• Search Engine Referred - 25.51% of all visits were referred by a search engine.


• Link Referred - 6.09% of visitors were referred by another site

Get to know our audience - view Audience Demographic Report 2008 (pdf file).

Competitive Analysis - Nielsen//NetRatings

Based on Unique Browsers (UBs) of 345,058 for the month of October 2009, our competitive ranking amongst Australian websites by category is as follows:

• Category: Travel: Destinations
  Rank: 7
  We consistently rank above all Government Tourism sites. All sites ranking ahead of us are again, news media sites.



• Category: Travel: Portal
  Rank: 5
  Outranked only by Fairfax, Newslimited, and NineMSN media sites.



• Category: Automotive: Portal
  Rank: 7
  With 5 times the number of unique visitors than our nearest rival RV site.



• Category: Automotive: All
  Rank: 8
  

Competitive Analysis - HitWise Australia

ExplorOz has been a recipient of Top 10 Award Shields every quarter of every year since 2002. In each instance, ExplorOz has been ranked in the top 3 of all sites in the Hitwise "Automotive - Recreation" category. In the most recent quarter January - June 2009, www.exploroz.com received two shields - "Travel - Destinations & Accom". category for which we were ranked No. 6, and the "Automotive - Recreation" category for which we achieved a Number Two ranking. These achievements illustrate how substantial our audience numbers are against other websites in our industry.