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October, 2008

A total of 742,325 distinct visits were made to the site.
The average visit lasted 7 Minutes and 15 Seconds.
199,008 distinct web pages were viewed a total of 15,781,854 times.
The average visit contained 21.26 page views. People spent an average of 20 Seconds viewing a page.
Downloadable files were requested 655,020 times. On average 0.88 files were downloaded per visit.

• Total Visits - 742,325 last month


• Total Page Impressions – 15,781,854 (15.7 million)


• Hits – 59,979,674 (59.9 million)


• Australian Audience - 86.16%


• USA, UK, Hong Kong, Singapore, South Africa, Canada, New Zealand, France, Germany, and the Netherlands make up the majority of remaining international audience.


• 76.06% of visitors came to the site directly without referral from links or search engines, showing most visitors intentionally visit ExplorOz. As we own many domain name variations of the spelling of the brand name (ExplorOz, ExploreOz) all miss-spellings will redirect to the site.


• 19.75% of all visits were referred by a search engine with 3 of our top 5 search terms being variations of the word "ExplorOz". Again, this reinforces the recognition of the brand name.


• 4.19% of visitors were referred by another site (29,000+ visitors)

Get to know our audience - view Audience Demographic Report 2008 (pdf file).

Competitive Analysis - Nielsen//NetRatings

Based on Unique Browsers (UBs) of 210,339 for the month of October 2008, our competitive ranking amongst Australian websites by category is as follows:

• Category: Travel Destinations
  Rank: 3


• Category: Travel Portal
  Rank: 5


• Category: Automotive Portal
  Rank: 5

Competitive Analysis - HitWise Australia

ExplorOz has been a recipient of Top 10 Award Shields every quarter of every year since 2002 - 2008 inclusive. In each instance, ExplorOz has been ranked in the top 3 of all sites in the Hitwise "Automotive - Recreation" category and often receives an award in for the "Travel - Destinations & Accommodation" category. In the current quarter July - September, 2008, www.exploroz.com received two shields - "Travel - Destinations & Accom". category, and the "Automotive - Recreation" category. We are very proud of these achievements.