Ex member survey

Thanks for your feedback on the survey.
When I wrote these questions I had to find a way of compiling all the various "reasons" people don't join down into absolute basics - open-ended questions actually aren't that useful sometimes when you need to get a clear picture of a "reason" your customers are not sticking with you.

Q3 asks why you are not renewing - and offers 4 options. I am aware that many people feel their reasons don't fit these but in fact, they do to us in terms of analysing the reasons and how we can use this feedback. When it all boils down to it you either:
1. don't use the member benefits
2. don't wish to make a financial contribution to the site
3. don't wish to have a formal association to the site
4. cannot justify the expense (this one applies to most of the reasons people say when they would like to renew but cannot due to financial restraints, or don't feel they use it enough anymore like yourself, or don't feel they get value for money from it etc).

Just on this topic - we are about to start using the Survey Monkey format in a few weeks for some open surveys to get some more information about our audience to get a fresh perspective on our audiences needs, opinions etc so your timing to give feedback is perfect. Once I'm convinced the SM formats delivers what I need, then I'll move the Members Exit survey to that format too - which offers me better tools for asking open-ended questions.

Sorry to see you go - it has been a long time indeed. Membership subs still make the largest difference to running the site (without it we need to rely on advertising revenue) and we still remain totally unsupported and unfunded by the Government for our unique outback tourism resource. What we've all created on EO over the past 13 years continues the simple mission to give people a voice in the industry, a place to connect, a place to share, and a place to learn. Whilst our success is the massive size of our audience reach, our greatest struggle will always be how to cover our costs to provide the service so we do appeal to all of you to show your support through your Membership. Umm... sorry didn't mean to make you feel bad for not renewing. You've had your time and that's ok. I'm just taking the opportunity to explain another side of "why" we value the Members to others that are reading this.

G'Day On Patrol,
I know exactly what you are saying & how you feel. I find it very frustrating when you are sent a survey...... & you get the feeling.... you cant answer it honestly or as your 'gut' wants to because of the limited available replies. There is usually no box or space to put in your own feelings/words.
I think a lot of service providers use a marketing company to get feedback from customers just to make you feel a little special..... you get a letter or an email from them asking you rate the 'service' you have been provided. The questions & supplied answers are very open, & in my opinion they are slanted towards a positive responce. Its as if the author of the survey DOESNT want to hear anything bad.



Thats my rant for today :-)

hi guys interesting reading i too was a member for quite a few years too i haven't received the survey , which is ok by me but you are right 4 years ago or longer the explore oz site people were like a real club. nothing wrong with the current people and the site is still very useful. I just cant seem to justifie rejoining as a full member..
Might rejoin as full member when we hit the road permanently.

I am an ex member but have never received a link to this survey

Any clues as to what the link is ?

Cheers,

Cruiser

Mate,
how did that underpowered Nissan perform on your trip. LOL.

All the best,
RA.

Yes a somewhat pointed survey that in alot cases doesn't cover the many underlying reasons why some may not renew.
David you may also consider a Survey Monkey aimed at long time Visitors to see why they haven't made that next step to membership?
Cheers Craig............