What is Happening at SuperDear?

Submitted: Sunday, Apr 28, 2013 at 07:23
ThreadID: 101908 Views:3466 Replies:10 FollowUps:12
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I bought a can of the CRC Mass Air Flow cleaner at Repco yesterday at $19.80. It was $24.99 at SuperDear.
Recently I went to SuperDear to buy 10 metres of 10 - 14 mm split corrugated conduit for my second battery installation and they were charging $22+ for it so I walked out. At BCF a couple of doors away, the exact same tubing was $11.95, . Cable lugs were $5 each at SuperDear and $1 at Jaycar. In recent times SuperDear have jacked up their prices enormously. SuperDear seems to have an obsession with obscene profits at present. I won't be shopping there again.
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Reply By: Member - Wamuranman - Sunday, Apr 28, 2013 at 07:47

Sunday, Apr 28, 2013 at 07:47
You are correct in what you say. SC is not always the cheapest. It is pretty much focussed on maximising profits for shareholders. Share price has gone up over 600% since 2008/09. It is now a $2.5 billion company. But it’s a business strategy that works….establish the business on “cheap” prices then build up a large cliental of loyal customers and then slowly jack up prices bit by bit while customers still have their perception they are buying cheap. With the strength of the $AUD over recent years the prices of the imported goods should be flat. It’s similar to Bunnings strategy…establish the business on cheap prices and then increase prices once the business becomes a household name. But I have found my local independent hardware cheaper than Bunnings on many items. Like all purchases shop around for the best price. If its not urgent…shop on line as millions are now doing for cheaper prices. Many shop front retailers may very well price themselves right out of the market in the next decade. The retail world is entering its biggest shakeup in history.


AnswerID: 509926

Follow Up By: Robin Miller - Monday, Apr 29, 2013 at 11:58

Monday, Apr 29, 2013 at 11:58
Thats a nice concise description of the situation Wamuranman.

Ebay is your friend -- err well, recently it put up its charges massively - so lets also apply the same reasoning to them.

Robin Miller

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FollowupID: 788022

Follow Up By: Member - Wamuranman - Monday, Apr 29, 2013 at 17:04

Monday, Apr 29, 2013 at 17:04
Good point Robin,
Gumtree is growing exponentially because its free ...so Ebay puts up its charges. They obviousloy don't care how much business they lose to Gumtree.

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Follow Up By: patsproule - Monday, Apr 29, 2013 at 17:52

Monday, Apr 29, 2013 at 17:52
Gumtree is also owned by Ebay.
FollowupID: 788034

Follow Up By: Member - Wamuranman - Monday, Apr 29, 2013 at 19:35

Monday, Apr 29, 2013 at 19:35
Well I did not know that patsproule., thanks for the update.
But its quite weird....Gumtree search engine and for sale categories are so amateurish compared with Ebay. Because of this I always assumed Gumtree is operated by someone at home!
FollowupID: 788038

Reply By: Smouch - Sunday, Apr 28, 2013 at 09:11

Sunday, Apr 28, 2013 at 09:11
Super Crap is only good for specials. Lubricants, the odd air tool or compressor but that's about it. Basicaly stuff to get you in thru the door. Then hopfully you will buy that meter or two of outragesouly overpriced d.c. cable or whatever.

BTW. Anyone know if there is any difference between the Mass Air flow sensor cleaner and CRC CO contact cleaner? Could you use that instead?
AnswerID: 509934

Reply By: Member - daz (SA) - Sunday, Apr 28, 2013 at 09:12

Sunday, Apr 28, 2013 at 09:12
Get over it Glenn
That is business, Prices are different in every store. Competition makes the world go round. Price is not everything. Service and backup also counts. I know people who have driven 50 K to buy 60 litres of fuel at a saving of 2 cents a litre. Not all consumers are that smart.
Daz ( Waiting for the Howls)
AnswerID: 509935

Follow Up By: Bazooka - Sunday, Apr 28, 2013 at 19:29

Sunday, Apr 28, 2013 at 19:29
Agree Daz.

For some reason the sceptic in me has become suddenly agitated. Perhaps it's because the post follows a similar format to the bloke who used to regularly bag Waeco on here until he was called to account. A general unbalanced bagging based on minimal experience is rarely if ever credible in my opinion. The title, tenor and content suggests this is a post with an agenda.

Compared to another large national parts dealer where I live Supercheap is regularly cheaper on many items (the ones I look for obviously). Repco is better on some things, miles worse on others.

Shop around, search the internet for info, ask for a price match, wait for specials. Simple to do in most cases - assuming you have access to a competitive market of course. Not everyone does.
FollowupID: 787985

Reply By: Ross M - Sunday, Apr 28, 2013 at 09:39

Sunday, Apr 28, 2013 at 09:39
Most of the oils SC sell as cheap aren't the best oils anyway and I asked about some Motorcycle oil, A Mobil product, and told them I had just purchased exactly the same 4 lite container elsewhere for $17:50 less than their special SOOOPERCHEEEP low price.
I am a specials only buyer now, real value not what they call cheap.

It's strange about the split conduit comment $22+ and $11:95 because they, SC and BCF, are the same company.

Ross M
AnswerID: 509936

Follow Up By: member - mazcan - Monday, Apr 29, 2013 at 11:41

Monday, Apr 29, 2013 at 11:41
hi ross m
here in bunbury sca sell all the top oils as do the other auto stores
and the good thing here
we have --auto 1- /sca -/repco/--discount autos -- all with-in a radius of 150mtrs
so its a very easy walking exercise to check the prices and then buy the cheapest item and its amazing how much difference there is
on a weekly basis from item to item
I know everyone hasn't got the above advantage and have to sometimes drive a distance to compare prices
which negates any saving
FollowupID: 788020

Reply By: Rockape - Sunday, Apr 28, 2013 at 11:46

Sunday, Apr 28, 2013 at 11:46
I believe Supercheap and BCF are owned by the same mob. I just buy when they have specials. Like when they had 1100 mm Tred sand tracks for $180.

AnswerID: 509941

Follow Up By: garry r - Sunday, Apr 28, 2013 at 13:25

Sunday, Apr 28, 2013 at 13:25
yep you are right. Supercheap, BCF, and Rays Tent City are all owned by the same group. I know this for fact as a friend works there and gets the same staff discount at those stores. The stories i hear about price mark up are mind bogling.
FollowupID: 787963

Reply By: Member - Peter H1 (NSW) - Sunday, Apr 28, 2013 at 15:04

Sunday, Apr 28, 2013 at 15:04
4.5L gas swap at SC $22.90
4.5L swap at Bunnies $17.90
100 metres away.
AnswerID: 509945

Reply By: jojo - Sunday, Apr 28, 2013 at 21:09

Sunday, Apr 28, 2013 at 21:09
Supercheap, Rays and BCF are all the same company. I worked in there warehouse office environment
AnswerID: 509965

Reply By: olcoolone - Monday, Apr 29, 2013 at 10:55

Monday, Apr 29, 2013 at 10:55
I'm shocked they are increasing their prices..... how dare they do that!

I forgot business are not allowed to make a profit...... maybe someone should start up a not for profit auto parts store.

You will find most places are increasing their prices and as for one company owned stores selling at a different price to one and another....... maybe one had old stock and the newer stock was cheaper or dearer.

As for cable lugs, we have the option to buy the cheapish lugs and find they are not made the same as the more expensive battery lugs, takes us longer the put the cable in the crimp and the quality is not the same.

Cable is the same.... you can buy the cheap no name cable or you can buy the more expensive brand named and non brand named RoHS approved cable...... big difference between the two.

With your split corrugated conduit...... Think you mean convoluted split tubing again there is the cheap stuff and the better quality stuff and the prices for the good stuff can be twice the price.

Quote"SuperDear seems to have an obsession with obscene profits at present"....... maybe it's their staff who want more money ....or their shareholders directly ..... or it could be even the equity funds that you personell super works off wanting higher dividends to help pay you a better return.

People are funny...... on one hand they want everything they buy to be cheaper but they also want above average pay and conditions or a higher return on their investments........ choose one or the other but not both.

Thats my 2 cents worth....
AnswerID: 509976

Follow Up By: Rockape - Monday, Apr 29, 2013 at 21:11

Monday, Apr 29, 2013 at 21:11
I have to take you to task about the correct name being split convoluted conduit.

The real name is longitudinally sliced wrinkle dick conduit. Sorry for being pedantic but it is sliced by a machine called a John Wayne Bobbitt slicer. The original machine was made to slice cross ways but it has been improved to open up the dick conduit length ways. Such is modern science.

I can't help myself.
FollowupID: 788053

Follow Up By: olcoolone - Tuesday, Apr 30, 2013 at 11:27

Tuesday, Apr 30, 2013 at 11:27
I'm a simple person but I think your pulling my chain........ however in my search for useless stuff I stumbled across this that may be able to be used to make your own.


FollowupID: 788072

Follow Up By: Rockape - Tuesday, Apr 30, 2013 at 14:21

Tuesday, Apr 30, 2013 at 14:21
No not pulling your chain. just having a laugh about the conduit.

I do like your Banana slicer though.
FollowupID: 788082

Follow Up By: olcoolone - Tuesday, Apr 30, 2013 at 19:39

Tuesday, Apr 30, 2013 at 19:39
Now you know what to buy someone you don't like for Xmas..... being a simple person I have this great multi tool that can also do bananas, it's called a knife.

What about theses...

FollowupID: 788111

Reply By: patsproule - Monday, Apr 29, 2013 at 17:51

Monday, Apr 29, 2013 at 17:51
Interesting since BCF and Super Expensive are under the same parent company.
AnswerID: 509998

Follow Up By: ben_gv3 - Monday, Apr 29, 2013 at 20:50

Monday, Apr 29, 2013 at 20:50
Maybe they are aiming at different demographics? Or maybe SuperCrap are an established brand whereas BCF is still quite infant.
FollowupID: 788050

Reply By: Dingojim - Wednesday, May 01, 2013 at 10:09

Wednesday, May 01, 2013 at 10:09
OK so I may be fortunate but gone are my days of buying on price alone. Every one of the outlets mentioned on this thread have been guilty of selling merchandise which would be hard pushed to qualify as 3rd class crap, but having said that I have also purchased acceptable quality at reasonable prices. Nowdays I have a good look and trust my not infallible judgement before buying. If it does'nt measure up I don't hesitate to return item for a refund. One of the basic laws of commerce in this country state that goods offered for sale must be as described and suitable for the purpose for which they are sold and of merchantable quality. Which leads to another matter. Is it coincidence or a cunning ploy that all, I think,of these cut price mobs only issue receipts of the thermal type so that by the time your prized piece of whatever bought with your hard earned $$ drops its bundle your receipt is just a blank piece of paper ? I have claimed a refund using one of these blank receipts but it was not easy or fun.
AnswerID: 510107

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