What is Happening at SuperDear?

You are correct in what you say. SC is not always the cheapest. It is pretty much focussed on maximising profits for shareholders. Share price has gone up over 600% since 2008/09. It is now a $2.5 billion company. But it’s a business strategy that works….establish the business on “cheap” prices then build up a large cliental of loyal customers and then slowly jack up prices bit by bit while customers still have their perception they are buying cheap. With the strength of the $AUD over recent years the prices of the imported goods should be flat. It’s similar to Bunnings strategy…establish the business on cheap prices and then increase prices once the business becomes a household name. But I have found my local independent hardware cheaper than Bunnings on many items. Like all purchases shop around for the best price. If its not urgent…shop on line as millions are now doing for cheaper prices. Many shop front retailers may very well price themselves right out of the market in the next decade. The retail world is entering its biggest shakeup in history.

Cheers

Super Crap is only good for specials. Lubricants, the odd air tool or compressor but that's about it. Basicaly stuff to get you in thru the door. Then hopfully you will buy that meter or two of outragesouly overpriced d.c. cable or whatever.

BTW. Anyone know if there is any difference between the Mass Air flow sensor cleaner and CRC CO contact cleaner? Could you use that instead?

Get over it Glenn
That is business, Prices are different in every store. Competition makes the world go round. Price is not everything. Service and backup also counts. I know people who have driven 50 K to buy 60 litres of fuel at a saving of 2 cents a litre. Not all consumers are that smart.
Daz ( Waiting for the Howls)

Most of the oils SC sell as cheap aren't the best oils anyway and I asked about some Motorcycle oil, A Mobil product, and told them I had just purchased exactly the same 4 lite container elsewhere for $17:50 less than their special SOOOPERCHEEEP low price.
I am a specials only buyer now, real value not what they call cheap.

It's strange about the split conduit comment $22+ and $11:95 because they, SC and BCF, are the same company.

Ross M

Glen,
I believe Supercheap and BCF are owned by the same mob. I just buy when they have specials. Like when they had 1100 mm Tred sand tracks for $180.

4.5L gas swap at SC $22.90
4.5L swap at Bunnies $17.90
100 metres away.

Supercheap, Rays and BCF are all the same company. I worked in there warehouse office environment

I'm shocked they are increasing their prices..... how dare they do that!

I forgot business are not allowed to make a profit...... maybe someone should start up a not for profit auto parts store.

You will find most places are increasing their prices and as for one company owned stores selling at a different price to one and another....... maybe one had old stock and the newer stock was cheaper or dearer.

As for cable lugs, we have the option to buy the cheapish lugs and find they are not made the same as the more expensive battery lugs, takes us longer the put the cable in the crimp and the quality is not the same.

Cable is the same.... you can buy the cheap no name cable or you can buy the more expensive brand named and non brand named RoHS approved cable...... big difference between the two.

With your split corrugated conduit...... Think you mean convoluted split tubing again there is the cheap stuff and the better quality stuff and the prices for the good stuff can be twice the price.

Quote"SuperDear seems to have an obsession with obscene profits at present"....... maybe it's their staff who want more money ....or their shareholders directly ..... or it could be even the equity funds that you personell super works off wanting higher dividends to help pay you a better return.

People are funny...... on one hand they want everything they buy to be cheaper but they also want above average pay and conditions or a higher return on their investments........ choose one or the other but not both.

Thats my 2 cents worth....

Interesting since BCF and Super Expensive are under the same parent company.

OK so I may be fortunate but gone are my days of buying on price alone. Every one of the outlets mentioned on this thread have been guilty of selling merchandise which would be hard pushed to qualify as 3rd class crap, but having said that I have also purchased acceptable quality at reasonable prices. Nowdays I have a good look and trust my not infallible judgement before buying. If it does'nt measure up I don't hesitate to return item for a refund. One of the basic laws of commerce in this country state that goods offered for sale must be as described and suitable for the purpose for which they are sold and of merchantable quality. Which leads to another matter. Is it coincidence or a cunning ploy that all, I think,of these cut price mobs only issue receipts of the thermal type so that by the time your prized piece of whatever bought with your hard earned $$ drops its bundle your receipt is just a blank piece of paper ? I have claimed a refund using one of these blank receipts but it was not easy or fun.