Mining companies shun hard-working 70-series

Submitted: Thursday, Nov 14, 2013 at 11:58
ThreadID: 105120 Views:6427 Replies:17 FollowUps:69
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Toyota has admitted that its low-tech workhorse 70-Series LandCruiser is costing it sales in the vital mining industry.

For many years a staple vehicle for mining and agricultural industries, the 70-Series LandCruiser is now so far behind the game in safety terms, that even hard-nosed mining companies are ignoring its other attributes and leaving it off short-lists.

“The miners have been fairly straight with us,” admits Toyota Australia’s executive director of sales and marketing Tony Cramb, “If it’s not a five-star (for safety) vehicle it’s not coming on (site)”.

interesting all the money spent on this project and no one has asked what do you the mining industry need in this truck to fit into your safety programs and also what do we have to put into this for you to buy this
landcruser not selling


so what is this going to end up an expensive blunder on Toyota or what?

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