Thursday, May 26, 2016 at 14:13
The simple problem is that the RV market has been growing 10% annually for the last 15 yrs - much of it founded on huge wealth coming from the mining boom, huge share market dividends (particularly banks), the booming property market, and exceptionally rewarding superannuation arrangements (if you were
well-paid).
The mining boom is
well and truly over, the share market is down, along with dividends, the property market has definitely peaked and is looking at an extended period of very little growth - and even superannuation entitlements are being crimped.
The 10% annual growth of the RV market was unsustainable for the long term. A long term growth average would be around 2-3% at best.
The basic facts are that the 15 year biggest boom the nation has seen, since the gold boom of 1892-1914, is
well and truly over - and only the best managed and best financed businesses are going to survive over the next 15 years.
The impact of Chinese-built RV products is a lot more solid hit to the Australian caravan/camping industry, than many will admit.
I was in a Chinese RV importers yard a fortnight ago, and the business was a madhouse of action - in assembly, sales and general movement of customers.
There will be a period in the next 12-18 mths where we will see a lot more local manufacturers fold, or just shut up
shop, due to reduced sales.
The problem is compounded by caravans and campers having a pretty long life as compared to, say, cars.
You can still find a lot of good 1980's models 'vans on the market and in regular use, whereas you won't find too many 1980's cars on the road, or in regular use.
For this reason alone, the relatively smallish caravan/camper market is saturated with the current level of production, and the number of manufacturers.
Until caravan/camper production levels, and the number of manufacturers, is re-aligned with what the market can support, we will continue to see caravan manufacturers regularly fold up.
Cheers, Ron.
AnswerID:
600593
Follow Up By: mike39 - Saturday, May 28, 2016 at 10:13
Saturday, May 28, 2016 at 10:13
We have just travelled across the Nullabor from the East.
In previous years there was much mining equipment/accomodation units being transported across.
This year it was the number of caravans, brand new, often 3 to a load on trucks.
The fascinating thing is that there seemed to be about an equal number travelling in either direction.
Someone must be buying them either way
Mike
FollowupID:
870014
Follow Up By: Ron N - Saturday, May 28, 2016 at 12:35
Saturday, May 28, 2016 at 12:35
Just seeing numbers of an item on trucks is no guarantee that the market for that item is booming.
When the mining or construction industry goes through a downturn, large numbers of items of equipment are transported around, as they are repossessed in company liquidations - sent to auction yards to be disposed of as surplus - and are being sent out to new owners after ownership is transferred.
The sizeable numbers of new caravans being transported is probably related more to transport costs coming down with low fuel prices and intense competition - and manufacturers re-organising stocks, to either increase numbers in yards, to provide a bigger range for more impulse sales - or to relocate them from areas where they are not selling.
Cheers, Ron.
FollowupID:
870017