GM starts a teaser marketing campaign for the 2022 Electric Hummer

Submitted: Saturday, Feb 08, 2020 at 12:34
ThreadID: 139654 Views:7537 Replies:1 FollowUps:2
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GM has started a "teaser" marketing campaign for their new EV pickup - sold under the GMC brand, and called the Hummer.
It will be late Sept 2021 at the earliest, before you can buy one in the U.S. The full reveal will be on 20th May this year.

Now, what the thinking was, behind naming a new, radical design, clean and green electric machine, after a former V8 muscle 4x4 rig known to send Greenies into paroxysms of fury, is not something I can figure out.

But one things for sure, GM are obviously scared of what Tesla is steadily achieving (despite the companys hiccups), and both they and Ford are intent on not missing the EV boat.

The bottom line is, though, no-one in GM has mentioned the total cessation of the production of IC engine "pickups", and other heavy duty vehicles from their range.

They will almost certainly still be producing both EV Hummers and diesel "pickups" simultaneously for quite a period of time yet, with the aim, no doubt, of seeing how the sales compare.

At this point, U.S. buyer wariness is still there in large quantities, with most saying they'll hold off on buying an EV pickup, until there's a major rollout of charging stations, and an increase in battery technology to higher power densities.

Electric Hummer teaser marketing campaign

(p.s. - in case you're not up to speed with American basketball, the scary-looking black bloke with the beard is LeBron James, worshipped in the U.S. as the greatest basketballer of all time)

Cheers, Ron.
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Reply By: RMD - Saturday, Feb 08, 2020 at 13:38

Saturday, Feb 08, 2020 at 13:38
So GM can keep their high profit margin high, will they use sub standard batteries than other manufacturers use, like they do in their previous models ie, .rubber bushes, seals, rear mains a speciality of theirs and door rubbers too?

Suck 'em in and suck'em dry is the standard way it works.
AnswerID: 629957

Follow Up By: Ron N - Saturday, Feb 08, 2020 at 13:53

Saturday, Feb 08, 2020 at 13:53
RMD - I don't think GM are alone in that respect, when it comes to "lowest cost supplier (or subcontractor) wins".
Ford and Fiat-Chrysler are pretty good at it, too.

They all have an eye to the amount of money they can make out of vehicle during its planned working life, relative to the amount of parts needing replacement.

It's well known that manufacturers only make very modest amounts of money from manufacturing vehicles, the real money is in the supply of high-priced parts for the vehicles, for 20 years or more.

On that basis, with EV's containing only a fraction of the amount of moving and wearing parts, as compared to IC-engined vehicles, it will be interesting to see how the manufacturers turn to other sources of future income from their vehicles.

I'm guessing it will be mostly high-priced, fully-sealed electric and electronic components, lightweight wiring that will be integral with panels - meaning any wiring failures will require entire panel replacement - and accessories to go with your EV, both internal and external.

It is interesting to see the approach by numerous manufacturers and owners, that an EV will not only be a source of transport, it is also a major mobile power source, thus enabling the owner to use power tools on-site, such as welders, grinders, electric chainsaws, air compressors, portable sawmills, and a host of other jobs that require power.

FollowupID: 905102

Follow Up By: RMD - Saturday, Feb 08, 2020 at 16:01

Saturday, Feb 08, 2020 at 16:01
I agree the money aspect is paramount in their business, everyone here says the "gumment" should have done more to keep Fraud and Oldhen but when the money return supply to the US was lower than their expected and acceptable rate of profit from creaming Aussies, both companies were gone. Then Australians started blaming each other for the demise. It was all greed from overseas which was the cause. I wonder how many Billions Aussies actually subsidised America over the decades.
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