GM starts a teaser marketing campaign for the 2022 Electric Hummer

GM has started a "teaser" marketing campaign for their new EV pickup - sold under the GMC brand, and called the Hummer.
It will be late Sept 2021 at the earliest, before you can buy one in the U.S. The full reveal will be on 20th May this year.

Now, what the thinking was, behind naming a new, radical design, clean and green electric machine, after a former V8 muscle 4x4 rig known to send Greenies into paroxysms of fury, is not something I can figure out.

But one things for sure, GM are obviously scared of what Tesla is steadily achieving (despite the companys hiccups), and both they and Ford are intent on not missing the EV boat.

The bottom line is, though, no-one in GM has mentioned the total cessation of the production of IC engine "pickups", and other heavy duty vehicles from their range.

They will almost certainly still be producing both EV Hummers and diesel "pickups" simultaneously for quite a period of time yet, with the aim, no doubt, of seeing how the sales compare.

At this point, U.S. buyer wariness is still there in large quantities, with most saying they'll hold off on buying an EV pickup, until there's a major rollout of charging stations, and an increase in battery technology to higher power densities.

Electric Hummer teaser marketing campaign

(p.s. - in case you're not up to speed with American basketball, the scary-looking black bloke with the beard is LeBron James, worshipped in the U.S. as the greatest basketballer of all time)

Cheers, Ron.