Sunday History Photo / Au

Submitted: Sunday, Jul 10, 2011 at 07:37
ThreadID: 87477 Views:3273 Replies:2 FollowUps:1
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This memorable advertising jingle from the 1970s was adapted from the American Chevrolet campaign, 'baseball, hot dogs, apple pie and Chevrolet’. To match the Australian lyrics, the advertisement features Australian cultural icons (the kangaroo, koala and meat pie) in a montage of quick shots. Although many of the icons flash by quickly, shots of Holdens driving and parked in a variety of locations are held longer so that, even without the explanatory jingle and voice-over, the images make clear that this is an ad for cars and not an Australian tourism campaign.

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Image Could Not Be Found

In addition, the ad depicts a laid-back and fun-loving Australia and the jingle aims to appeal to the audience’s sense of patriotism. If you don’t love football, meat pies, kangaroos and Holden cars, you’re not truly Australian. Although targeting the mainstream, the ad actually describes one specific social sector and does not reflect the diversity of the nation at the time. Holden’s association with white working class Australia is particularly strong in ads like this featuring models such as the Kingswood, the Torana and the Monaro.
This clip shows a television advertisement from about 1976 for General Motors-Holden’s cars. These images are intercut with footage of people driving 1970s Holden cars including the Kingswood, Torana and Monaro models in a variety of typical Australian rural and urban locations. The upbeat music underscores a repetitive call-and-response jingle led by voice-artist Ken Sparkes.

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Reply By: Member - Christopher P (NSW) - Sunday, Jul 10, 2011 at 08:38

Sunday, Jul 10, 2011 at 08:38
hahahah bring back memories of me learning to drive in a 1974 kingswood station wagon with "3 on the tree", and locking it up on hills....

thanks Doug for a trip down memory lane with another good history story.

Look after yourself.

AnswerID: 459541

Follow Up By: B1B2 - Sunday, Jul 10, 2011 at 10:36

Sunday, Jul 10, 2011 at 10:36
Did you shampoo the dipstick?

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Reply By: Member - Toyocrusa (NSW) - Sunday, Jul 10, 2011 at 09:33

Sunday, Jul 10, 2011 at 09:33
Hi Doug and thanks again. Here's me thinking this was another iconic Aussie jingle idea for all these years and now I find out it was pinched from the yanks. Ah well, it worked for the time and is still good to watch now. Great SHP again Doug. Cheers,Bob.

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