Express Media Group & Overlander
Submitted: Sunday, Aug 11, 2013 at 15:20
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cookie1
I recently bought a couple of magazines and actively did not buy 4wd Action due to the conflict of interest that they have in owning / having shares in 4wd accessory companies and providing unbiased opinions as a result, so I bought 4x4 Australia and Overlander 4WD.
Well, read 4x4 Australia - good read with a disclaimer in the Black Widow drop down fridge slide as Ron Moon had done a video for Black Widow previously and was doing the report - don't have an issue with this as it was disclosed and 4x4 Australia don't have, to my knowledge, any financial investment in Black Widow.
I then started to read Overlander and then Glen Hadden had an article in there - curious, then found adverts for Roo Systems, and an article in Aftermarket Accessories P38 for TigerZ11 Roof Rack.
Just went onto the EMG Website and no disclosure that they own Overlander but in the magazine you can subscribe to guess who - Express Media Group.
Well that's the last time I buy this magazine as I don't like the way they operate by pushing their products in our faces as was blatant in 4wd Action.
I have no particular axe against EMG but I think that they should be upfront in their dealings.
cheers