Realistic Advertising

Hi All,

Just seen the latest ad for the Adventra and I have to say it was optimistic at best!

It showed the vehicle towing a reasonable size boat through soft sand and then doing a surf launch of said boat. I suspect that this would be a tough assignment for any dedicated 4WD let alone a soft-roader. Most vehicles I know of have trouble getting though the soft stuff with all the wheels churning let alone dragging a thousand kilos hooked on the back.

Does anyone else think that advertising for some 4WD/AWD vehicles portrays an unrealistic image? The people in the car look so cool and calm and picture perfect!

I know they are trying to move cars but to me this creates unrealistic expectations that you can just rip out to the desert for a look see at the flowers and everything is rosy.

The Prado "The Ride" ads were not immune either, ploughing up and down hills and through creeks portraying the vehicle as a roller coaster hurtling though the roughest terrain.

Has anyone been sucked in by "the dream" only to hve the vehicle on the market 12 months later???

I am sure I will love my Prado and it will take me all the places I want to go but I would hate to see people spend 10's of thousands of $$$$ on the wrong type of vehicle on the strength of some extremely staged publicity shots.

Steven