Thursday, Jan 28, 2016 at 13:12
Chris, that's fine if it works for you - but the "members fee" is still a mechanism designed to stop you shopping elsewhere and make you indulge in a "brand loyalty" that is not driven by store performance.
In marketing speak, it's called "captive customer" and it's the holy grail of the corporate sales depts.
It effectively constricts your personal choices and makes you indulge in decisions that permanently benefit the company, and more often, at your cost.
In many cases, when moving around, you will need to fill up, and the company you have paid a
membership fee to, will not have cheap fuel available where you are.
At other times, there will be a poor decision made to travel further to get the "cheaper" fuel, which doesn't end up being cheaper, because of the extra travelling involved.
It's funny how the "cheap fuel" deals always seem to be in way-out areas!
Cheers, Ron.
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