Bogged 4wd rescuer, funny but wierd

On the weekend, we were at a huge 4wd beach in sydney (you might now the beach i´m talking about), and guess what? an asian bogged in a pretty scary "don´t move or roll" situation waiting for the beach patrol to get him out. 5 mins. later he arrives, happened to be that the rescuer wasn´t a beach patrol, just some guy that made a living out of unbogging cars, this guy charged the asian $330 bucks to pull his car 50mts from where he was. (I still wonder where he got the number from) After 30mins negot. the guy puts hands on the job.
Ok, where is the funny bit? you might be asking yourself.
Here it goes, the rescuer got bogged himself jajajajajajajaja, so, as nice people we are, we offered to pull the rescuer out of his embarrassing situation, (been nice once in a day doesn´t hurt) Now... who was the real rescuer then?
Talking business... in this case, don´t we deserve part of that load of money? It´s not that we were after money, we were absolutly not, but nobody offered. :-)

Anyway, where have you ever seen that you pay to get unbogged by just snatch-straping/winching (unless it involves a movie kind of rescue), we have never charged people to give them a hand to get going. That is what we are all there for, give each other a hand, while you are travelling, having a day out or whatever you´re doing.

What would´ve you guys done?
Ulises