Channel 7 Sunrise cashing in on rising fuel prices?
Submitted: Monday, Sep 12, 2005 at 11:55
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Scubaroo
Saw on the Sunrise show this morning that they are giving away 50 x $100 fuel vouchers daily... if you send them an SMS at a cost of 55c each.
Now that's 5c per SMS to the government in GST, but Channel 7 get about a third of the remaining 50c assuming they get the usual deal on these premium SMS
services - ie. 17c per message they receive. They only need about 30,000 people to SMS them each day to break even if they're giving away $5000 a day. Okay, maybe a few more people to cover the distribution of vouchers, etc. I recall on one recent show they mentioned they were receiving about 100,000 SMS messages a day in response to one competition they ran... which is a tidy ~$10-12,000 a day cashcow if similar numbers of respondents enter this competition.
Not bad huh.
Reply By: Truckster (Vic) - Monday, Sep 12, 2005 at 12:30
Monday, Sep 12, 2005 at 12:30
but from someone spending 55cents on an SMS, they are laughin too!
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Reply By: Wombat - Monday, Sep 12, 2005 at 13:49
Monday, Sep 12, 2005 at 13:49
Unfortunately some people allow themselves to be played like a guitar.
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129656
Reply By: BenSpoon - Monday, Sep 12, 2005 at 15:13
Monday, Sep 12, 2005 at 15:13
A lottery for fuel vouchers- sounds good to me (so long as I have a work phone anyway) now whats that number....
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129680
Follow Up By: See You - Monday, Sep 12, 2005 at 17:31
Monday, Sep 12, 2005 at 17:31
1800Truckster sucked the big one
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