Thursday, Sep 28, 2006 at 22:09
That wasn't really what I was implying.
I agree with you comments except about "quality" live sport. In
Melbourne we are going to have two free to air channels broadcasting all AFL matches from next year (now that Fox Footy is defuct...another issue). No doubt we will have Ch 9 giving us all the NRL we can stomach too. I don't think I am alone in saying you CAN have too much of a "good thing". Saturate the market and people go cold...
In my younger days I played cricket at the local level, and thoroughly enjoyed the game, going to may of the local and state level matches and a few of the intenationals waaaaay before cricket was "popular" (1970's)....then I was employed by Ch 9 and ended up following the cricket around the country through the early part of the 1980's for three years. I can now honestly say that I couldn't give a rats ar*e about the game, I have not watched a game in years and have absolutely no interest at all in it.
Fox Footy is/was a good point in favour of my arguement. Initially it was launched as a premium package of about $100 for the season, no one bought it (at a guess), so the price was then dropped substantially and still there were no takers. It then got listed on the free list as a part of the basic package. Given that they would have tried to market it for the highest return possible and that price was effectively zero, then it is pretty clear how much "interest" from the general public there was for that version of saturation marketing of a sport.
The supposed "interest" comes not from the public but from the advertisers who try to shedule commercials into sports for marketing exposure. Some sports are better for this due to the run of the game, having periodic short and long breaks (cricket "overs" and "yer outs", footballs goals/tries and quarters/half time breaks, tennis change of ends), some are not so good (such as motor racing - missing spills during a commercial break etc.) . American Gridiron has been polished into marketers dream, and they have actually altered the way it is played to achieve this. Thus it is the marketers and advertisers that "popularize" the sport, not the supporters.
The general public is being conned into believing that sports on TV are more popular that they actually are. Have a look at the OZTAM ratings for all but the Grand Final of any sport, they rarely make it past the rating level at which some other programs get pulled because they are not performing "to expectations".
My 2c worth from inside and out....
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