Who reads "The Senior" paper?

We advertised in it once about 2 years ago (totally different industry) without much luck. Having said that, I regularly see it at my mother in-law's house and often at our local pharmacy - we are based in Melbourne.
Not sure of the cost to you, but I think a good bet would be an insert in the local papers - seniors tend to religiously read their local paper. You may not be getting the people currently on the road, but you will definately be getting the people at home.

Never heard of it.

But then I have grey hair, am still working (to pay Mr Howard's wages) and don't consider myself a senior :o)

Michelle

I have read it once

It is not something that draws me in to read it. But that goes for most publications. I tend to do more research on the internet.

Then again, maybe I don't want to admit that I am a senior citizen.....LOL

Regards

Hi Michelle, I must admit reading the mag..my local librarian brings
it home (married to her) The travel section offers seniors all sorts of deals & offers. Not really qualified to comment on advert. merit,
but a lot of tourism operators pay to appear in it. Costs may be
moderate perhaps...oldbaz.

Never heard of it.

Hi Michelle,

I won't say it's terribly common but a number of Visitor Centres in WA have it available on display, and I've also seen it in Caravan Park offices

As it's a freebie, its is not likely that accurate figures on distribution or readership (other that the number printed/circulated) would be available to joe blow off the street.

IMHO the advertising targets the self funded (and perhaps more affluent) of the Senior Citizens and not so much those on pensions or limited incomes. You know:- First class travel and 5 star accommodation rather than caravan parks and backpackers

Having said that, there are plenty of interesting and informative articles in most issues I've seen.

Hope that is of some use,

Regards
Disco.

G'day Michelle

We've picked it up a couple of times but it seems to be just about all advertising - so who could take it all in? Real estate and alternative potions!

Another option may be the magazine of the National Seniors Association. People pay to belong, so they expect their magazine to be useful.

Cheers
John G

Hi Michelle

My parents are seniors, and they read it, as do my aunts and uncles. My mother has booked a holiday before with a group who advertised in this publication. This year though she has decided to book her own holiday but has drawn ideas from it.

Lyn

Michelle I see it regularly in our shopping ctr (we have 3 van pks nearby and 2 more on the border) also sometimes on the counter at work (Local Govt).

Hi Michelle, I have been reading it for a couple of years. Keep an eye out for it at my chemist. Lots of interesting articles, heaps on travel stuff too. Certainly beats the pants of our local free(find it in the gutter) newspaper. That's a real 'rag'.

Hi Michelle

Never heard of it but I'm a bit of a ways off from senior status......lol

Don't know what costs are involved but why not try radio (unless you do already) and draw attention to the website. We all listen to radio and most oldies are surfing the net more these days, which is great news to hear.

Hope this helps?

Cya
:)

Never heard of it here in Central QLD

Regards
John

Michelle, neither of us here will admit to being old enough to reading "The Senior", though approaching the demographic I may be.

In another life we had a "Host Farm" business, offering accommodation and a country experience. We did it for about nine years and were often asked to do promotional things in all sorts of directions.

A publication like this one, not sure if it may have been that one asked us if we would provide some accommodation to the editor in return for some promotion. The editor duly arrived with interesting company and we got a sort of advertorial.

Like so many things we got absolutely no response to it. Nothing, but then I am telling you nothing. The Victorian dailies differed, The Age was good and the Herald Sun absutely yielded nothing. You are never going to know until you know your profitable demographic. Hope you do ;-))

M,

I'd suggest the Probus publication may be a better alternative. Old retirees with dough.

I'm looking into it now to promote my business.

Jim.

Na mate, Never heard of it.
Probably to young!
Ask Kim,... then again, hes probably too old! LOL

Cheers

Michelle,

I work at a shopping centre and the demand outstrips supply. I have to squirrel aside a few copies for 'special' people. The majority of readers here are locals, not travellers or campers as such.

Quite a few travellers stop to replenish their supplies at the supermarket.....perhaps that is an alternate target?

Michelle,

I run an advertising agency out of Bunbury WA. We have had a number of clients advertise in this publication with mixed success. One, a motor vehicle dealer, good hit rate as they advertised a specific motor vehicle specifically targeted at the 55+ demographic. Second client, great success.....they were a funeral home (sorry I'm not laughing too much), but there product goes with the demographic. Third client, whom we thought would do well with a particular product, a recliner rocker, got very few calls out of it.

Just a bit of feedback, would be happy to discuss further if you so wish.

Regards

Ash

Its available in our Rec Centre , Chemist & local shops- often look at travel section & either keep if interested or put back on stand. My arts org does free ads occasionally & seems to be OK for attracting tourists to special events. It seems to be WA originated. Cheers Heather & John

Thank you to all of you that have submitted comments and suggestions - all of it is rather interesting. I guess I'm now further convinced that it is well enough available Australiawide and used in the age demographic I'm looking at but like any advertising medium (ours including) the decision to advertise in a new medium is a risk so I am measuring that up with the advantages. I'll also take a look at some of the other suggestions made here that I hadn't considered but Radio, Local Paper etc are all out of the budget range I'm afraid. Everything we do has to be national of course.

In the meantime if you get the Caravan World Yearbook you'll see we have a half page ad in the Computers and Communications feature article they will be running in the next edition.

Any, if anyone has contacts with the Age, The Australian or any other major national newspaper for Travel or Computer sections then let me know as I'd look at that too.

We read it when at home (NSW Central Coast.) However we have not seen it available over here in WA.

There is/was a computer section (does not seem to be there every issue) that may be a better section to place an add near and contact the computer correspondent.

PeterD