TV ads portraying an irresponsible image of 4WD driving

Submitted: Saturday, Mar 14, 2009 at 08:20
ThreadID: 66816 Views:4231 Replies:15 FollowUps:26
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Just about every time I see an ad on TV for a 4WD, it has the car hooning through water crossings, or wheel spinning across rough ground.

If we did that in real life, we would bugger the cars, bugger the tracks and eventually injure ourselves or others.

Why do we put up with this constant barrage of misinformation ? It encourages stupid and possibly harmful practises and gives us all a bad name with people who respect the environment.

Can we as a 4WD group, somehow put pressure on car makers to stop this behaviour (without damaging our own reputations as responsible members of the community) ?

Maybe 4WD clubs should rally to picket a 4wd company's HQ with placards saying they are encouraging behaviour which destroys our Australian environment - embarrassing them is what may work best. Working on "encouraging environmental damage" and being "un- Australian" ( love it ) should help.

Any ideas ?

Willie.
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