Wednesday, Jul 15, 2009 at 14:51
My old Shell Training School told us the term "Service Station" came about with the introduction of one brand outlets that were designed and built to carry out scheduled service on your motor vehicle.
i.e. The oil change which for those who like me are old enough to remember was done each 1,000
miles.
There were any number of petrol outlets with various hand operated bowsers standing on the kerb. Some of the brands were; Shell, Vacuum, Plume, COR and BP. Off the top of my head I can't come up with others at the moment. Many of these outlets had no workshop or "service facilities" but all sold more than one brand of fuel.
The introduction of "one brand" marketing in the early fifties saw the first "service stations". A standard design with a "lube bay" or "lubritorium" as one company called it and then room for one or two workshop bays. These outlets were equipped with a air over oil hoist driven invariably by a Pulford compressor. This same compressor allowed the erection of the "free air" signs that appeared on just about every service station. Prior the free air you had the option of buying your own foot pump and pumping your tyres or paying threepence a wheel to have it done by the entrepreneur who spent the money to install a compressor. Untill the spread of the then modern "service Station" most vehicles went back to the manufacturers agent to be serviced.
"Service Station"? No the term came about for reasons totally different to that which most assume.
Do we want full driveway service? Yes we do.
Are we prepared to pay for it? No way!.
I happened to commission one of the Shell Company's first Self Service Outlets. The public loved it and flocked in to get the benefit of the five cents per gallon discount. The poor
Mobil Dealer on the approach side hated me and I don't blame him. Motorists would pull in there and buy one dollars worth of fuel, have the oil, tyres checked, windscreen cleaned and anything else they could think of then drive out his side exit across the dividing side street and straight up to my pumps to fill the
tank and get the five cents a gallon discount.
Sorry guys but the days of full driveway service are long gone and the reason is that the customers took their business elsewhere. Tyres were bought from Waltons, KMart and the tyre specialist that spouted everywhere. Same with batteries, brakes, clutch and exhaust systems. Then even the care care products went to Coles and Woolworths. These were the high margin lines that allowed a franchise holder to put staff out on pumps to serve you.
Yep. Long gone.
Ian
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