Don't Be Fooled

Hi Gerry
It makes one wonder how it even passed the "Proof" stage, as someone would have had to proof read the layout before the final printing. It would have been a real talking point between their legal teams and would be very interesting for the final outcome.

Cheers

Stephen

Exactly, I wonder which bright spark at Repco came up with that brilliant idea. More to the point how it was able to be published!

Sounds like the portable fridge market might be following the UK vacuum cleaner market and the Aussie skid-steer-loader.....

In the case of the former, the term "Hoover" has become a generic term; even a verb (as in "I will spend the next 2 hours hoovering the house").

In the latter, everyone knows the term "Bobcat"...... but more than half of the skid-steer-loaders that people call a "Bobcat", are actually a different brand.

So, maybe we are seeing an approaching age where anyone who has a portable fridge (regardless of the actual brand), will refer to it as "the Engel".

Come to think of it, it even follows that many Yanky people who know bugga all about 4 wheel drives, refer to all 4bys as "the Jeep"......

Cheers

Roachie

I can understand how "portable chilled beer receptacle" became known as the Esky, and why 12V transportable refrigerators are called Engels, and ball point pens are called Biros, and MP3 players are all called iPods, but Hoover escapes me. To Hoover something could mean to do something a senior CIA officer might do, or even dam a large river.

Bob,
Perhaps if you Google this subject, you could come up with some interesting data!

Hi Graham
It was nothing to do with the correct information that you posted, it was the fact that the advert had the Engel name and logo on it, when in fact it had nothing to do with Engel. That is when Engel put up the big notice on their home page.

Cheers

Stephen