Wednesday, Sep 08, 2010 at 16:13
Stephen, to follow on from my previous comments.
Most cars really are pretty similar these days in general. Content is the biggest differentiator. Eg: Sahara vs Great Wall what ever.
However, the robotics and welders used to assemble the two bodies, probably came from the same manufacturer.
Manufacturers out sourch most of their bolt in parts and are for the best part, not design responsible for these parts either, meaning that headlights from a supplier such as Samlip will end up in a Holden Caprice and possibly even a Kia Rio.
There's much more that Joe Public is not privy to.
Admitabley, what puts a brand ahead of others is the sales and aftersales (workshop) experience. Suprisingly enough, some of the less popular brands actually out shine the big ticket brands in this area because every sale equates to a higher percentage of customer satisfaction than a brand that sell huge volumes.
Having said that, Toyota are pretty customer focussed compared to other brands that sell similar volumes.
In my professional experience (no longer on the tools) Hyundai are absolutley killing the pig and doing everything possible to ensure their customers are happy and return for repeat business. You get treated better buying an i30 than you would buying a FPV Falcon.
Fab.
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