Saturday, Apr 21, 2012 at 12:06
Welshey - The camper van market is very competitive, and I think your targeted market is wrong.
"25 to 45 yr old miners" aren't usually motorhome or campervan hirers. After living in dongas in isolated regions for extended periods, 98% of miners want to get
home to family, get some major social contact with the opposite sex, and experience "normal" life.
Very few of them would want to go camping in motorhomes or campers, after being cooped up in dongas for weeks.
Motorhome & campervan hirers need to be scrutinised and selected very carefully. The destruction rate of hired vans is high, and if you have a van damaged by careless hirers - even if it's insured - it will be out of action for an extended period, and you will lose much income. You make every attempt to ensure that your hirers are the right type of people, who look after your vehicle.
The "Wicked" camper van company targets
young people, but they have an enormous amount of van damage to cope with, because
young people usually don't care about looking after hired equipment.
The best market to target is older people who drive slower and take more care with items. These people also usually have the money to pay for hired vehicles.
The miners you're targetting aren't necessarily good hirers. They might have piles of money, but a lot blow it, as fast as they get it, too. Don't think that you'll have no drug problems with miners, either - they use drugs as much as any other part of society, and they're targetted by drug dealers, because they have big money.
The mines might have no-drug policies, but drug use is still rife on the mines, and in mining camps. You never hear about it, because the big companies don't want their image tarnished, and because other workers cover for them. Drug-test cheating packs are big business in the mining industry, they use hidden bags of clean urine to cheat the tests.
My qualifications to state all this? A stepson and stepdaughter currently working in the mining/oil & gas industry, and my many years of experience as a miner, mining contractor and business owner, employing up to 100 employees.
AnswerID:
483735