Kia and Hyundai utes

Submitted: Monday, Jul 09, 2012 at 20:48
ThreadID: 96779 Views:1853 Replies:4 FollowUps:2
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Often wondered why the likes of KIA and HYUNDAI have not entered the medium ute market given that it is one of the major sales sectors in the vehicle industry. They appear to be quite successful with there other products they manufacture.

Anybody have any incite as to why not?
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Reply By: Ross M - Monday, Jul 09, 2012 at 21:58

Monday, Jul 09, 2012 at 21:58
Do you mean an insight, as in seeing into the issue? Incite is what people do when they want to start a riot.
However, we have enough of these style of kit around at the moment and we don't need any more.
If you analyse the various makes and models of every brand then there are hundreds. Tractors, the same, over 400 different models and options for tractors.
Utes, you name the number.
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Follow Up By: AlbyNSW - Monday, Jul 09, 2012 at 22:07

Monday, Jul 09, 2012 at 22:07
My apologies I did mean " insight"
And yes I agree there are plenty of utes available now but there are also lots of small and medium sedans that many of the same manufacturers compete in as well. The point I was making is that the dual cab 4x4 sector is a huge and ever increasing market yet these companies have not entered it.
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Reply By: Member - Boo Boo (NSW) - Tuesday, Jul 10, 2012 at 07:08

Tuesday, Jul 10, 2012 at 07:08
Alby

Hyundai ceased making their 'station wagon' in 2011.

It appears they will concentrate on what they know best.

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Reply By: Member - Phil G (SA) - Tuesday, Jul 10, 2012 at 11:38

Tuesday, Jul 10, 2012 at 11:38
Maybe they are learning from what happened to Ssangyong who haven't been able to make a go of it in the ute market and went into receivership.
Ssangyong are now 70% owned by Mahindra.
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Follow Up By: AlbyNSW - Tuesday, Jul 10, 2012 at 13:03

Tuesday, Jul 10, 2012 at 13:03
Maybe so although Kia and Hyundai appear to be able to put together a much better product than ssangyong has ever done. I guess they have their reasons
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Reply By: Road Warrior - Wednesday, Jul 11, 2012 at 14:54

Wednesday, Jul 11, 2012 at 14:54
Hyundai and Kia (the latter of which is owned by Hyundai anyway) are into mass market vehicles that are sold globally. A body on frame commercial vehicle for them would be seen as more of a regional niche and as has been mentioned, would be entering into an already competitive segment.

That's not to say they couldn't do it if they wanted, but at the moment I think their focus is on their passenger car range and global platforms.
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