Sensitivity of FRIDGE owners!!

The ever ongoing debate of fridges must only be eclipsed by that of tyre choice. Why is it that people form such an allegiance to a brand name??- after all, they all keep the beer cold (most of the time).
At the 4WD shows, every brand exhibitor claims theirs' is the most efficient, lower current draw, more robust etc etc. Someone must be right, and the rest must be wrong (and telling porkies)..
One particular brand supplier, who used to rest the laurels of his unit because it had a Danfoss compressor. It now doesn't have a Danfoss, and now claims Danfoss are no good- his is the best ( I think it's now Electrolux compressor).
The often quoted "Fridge Test" at the Dept Of Defence?? facility at Penrith was was nothing more than an advertisers farce. With one company not supplying a unit, because they knew it wouldn't give favourable results. Another unit was modified to get a result, but wouldn't have lasted in th real world. And another that required at least 3 units to get one that operated to the conditions required.
And, of course, there's always the claims about the great warranty and after sales service. Mate, if I were a week into a one month trip and the fridge broke- I wouldn't give a rat's ar$e about warranty. I'd be very pi$$ed off.

If it works, keeps the beer cold and doesn't suck the guts out of the battery- then that's good no matter what breed it is.

Just my observation !!!