OT - What is it with Holden owners???

Was driving on the Hume the other day when I was passed by a new Commodore ute. He'd gone to some trouble to remove the old lion Holden badge from the front grille and replaced it with the Chevrolet bowtie logo. Sure it might have a Chev derived engine but why the Chev badge?

Then I saw an old WB ute with the B&S stickers all over it and the mudflaps on the back proclaiming "Kenworth".

Don't these blokes want to admit they drive a Holden?

Or is it that they think an alternative badge makes their car more "desirable"?

If that's the case, why don't they put Nissan badges on their clapped out Toyotas???