Sunday History Photo /Au

Submitted: Sunday, Dec 20, 2009 at 12:26
ThreadID: 74530 Views:7420 Replies:8 FollowUps:3
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H.C.Sleigh marketed motor spirit from 1913. In those days fuel was sold in 4 gallon drums until the first Golden Fleece pump was installed in 1920. Sleigh pioneered the concept of single brand outlets in times when the norm saw multi-brand service stations throughout Australia. In 1947 H.C.Sleigh Ltd became a public company. In 1981 Caltex aquired ownership.
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STOP – for a Stanley, they always treat you grandly, 6000 Stanley Servicemen from Marble Bar to Manly.
So stop for a Stanley, stop for a Stanley, stop at Golden Fleece and get a Stanley.
Stop for a Stanley, a Stanley means Golden Service, nothing less. Stop at Golden Fleece and get a Stanley.

Caltex Australia has operated in Australia since 1941 with roots dating back to 1900 when R W Cameron Co began marketing Texaco products. In May 1995 the petroleum refining and marketing assets of Caltex Australia and Ampol Limited were merged and subsequently the Caltex Australia shareholders approved the acquisition of the whole of that joint venture in December 1997.
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1918 The Texas Company Australasia Limited was incorporated in NSW.
1936 The Texas Company and Standard Oil of California (now Chevron Corporation) formed the California Texas Oil Company (renamed Caltex Petroleum Corporation in 1968) in a joint venture to market oil from newly gained concessions in Saudi Arabia
1940 The Australian Motorists Petrol Company began buying crude oil from Caltex's Bahrain fields
1941 Caltex name first used in Australia.
1945 Alba Petroleum Company of Australia (established by PJ Adams and AG Wales in 1933) incorporated into Australian Motorists Petrol Company Name change to Ampol Petroleum Limited 1949.
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1952 Ampol and US-based Caltex Petroleum Corporation established West Australia Petroleum Pty Ltd (WAPET)
1953 At the height of the 'Solo marketing battle' Caltex Petroleum Corporation financed loans to Ampol, Caltex and Golden Fleece to build new, single-brand stations in order to maintain the market share of Australian companies buying its crude oil
1955 Caltex's Kurnell Refinery, Sydney, completed; it came on stream in 1956
1981 Caltex acquired the Golden Fleece Company (established by HC Sleigh in 1913); Caltex Australia floated 25% of its shares to the Australian public
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1982 Ampol acquired the refining and marketing assets of Total Australia Limited; became Ampol Limited
1990 Ampol acquired Solo Oil Limited, the largest independent retailer and distributor in Australia

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Reply By: Gone Bush (WA) - Sunday, Dec 20, 2009 at 12:41

Sunday, Dec 20, 2009 at 12:41
2015: Woolworths owns ALL fuel outlets in Australia.

2020: Australia becomes "Woolworthstralia" under threats of increasing prices.

2021: CEO of Woolworths becomes President of the Republic of Woolworthstralia.

2030: Woolworths, largest operator of Poker Machines in Australia since 2008 installs Poker Machines in every household. They dispense workers' pay packets IF you roll a jackpot. All workers now work for the only employer in Woolworthstralia, Woolworths.


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Follow Up By: Member - Lotzi (QLD) - Sunday, Dec 20, 2009 at 12:51

Sunday, Dec 20, 2009 at 12:51
Nailed it . .

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Follow Up By: Member - Wamuranman - Sunday, Dec 20, 2009 at 14:50

Sunday, Dec 20, 2009 at 14:50
What year will they buy out Wesfarmers (Coles) ????

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Follow Up By: Member - Lotzi (QLD) - Sunday, Dec 20, 2009 at 16:13

Sunday, Dec 20, 2009 at 16:13
Gday Wamuranman

While they are separate entities they can manipulate prices and margins to suite.

You may remember about 6 or so months ago, after the last increases, Caltex said they were selling more fuel for less profit, therefore they couldn't afford to reduce their prices, but they are the ones who sold/gave away their retail outlets.

Cheers

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Reply By: Member -Pinko (NSW) - Sunday, Dec 20, 2009 at 13:11

Sunday, Dec 20, 2009 at 13:11
Now if you buy some shares in Woolworths you can have a share in the profits.
Stanley
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Reply By: Member - Phil B (WA) - Sunday, Dec 20, 2009 at 13:38

Sunday, Dec 20, 2009 at 13:38
Hi Doug

As usual a top effort, well researched and interesting info - thanks.

Phil

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Reply By: Member - Toyocrusa (NSW) - Sunday, Dec 20, 2009 at 19:56

Sunday, Dec 20, 2009 at 19:56
Thanks again Doug,very informative. I wonder what ever happened to Stanley.
As a footnote, I ran a Caltex Service Station from 1974 till 1982. We were oferred shares in the public listing at the time for a $1.00 plus a $1.00 Premium. I purchased 2000 which went up and down over the years but never above $2.50. I think it was around 2005 they were back at $2.50 so I decided to sell them and within a year they were up to $25.00. No wonder I can't retire, LoL

AnswerID: 395858

Reply By: Wilk0 - Sunday, Dec 20, 2009 at 20:28

Sunday, Dec 20, 2009 at 20:28
Hi Doug

Thanks for all the hard work you continuely put into these Sunday history lessons.

They are always informative and a great read.

Cheers Wilko
AnswerID: 395861

Reply By: Nomadic Navara - Sunday, Dec 20, 2009 at 20:52

Sunday, Dec 20, 2009 at 20:52
An interesting site on oil company history is this one Petrol and Oil Company Timeline

PeterD
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Reply By: Member - Matt M (ACT) - Sunday, Dec 20, 2009 at 21:01

Sunday, Dec 20, 2009 at 21:01
G'day Doug,

Thanks for all the effort you put into these each week. Always a great and interesting read.

Have a great Christmas,

Matt.
AnswerID: 395864

Reply By: Member - John Q (QLD) - Monday, Dec 21, 2009 at 11:20

Monday, Dec 21, 2009 at 11:20
G'day Doug,

Once again thanks for an informative history piece, although I nearly had withdrawals when your lesson hadn't been posted by 0700. Have a happy Christmas & enjoy your New Year.

John
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