Renaming the ExplorOz Tagline - feedback needed

Submitted: Tuesday, Jan 13, 2004 at 19:09
ThreadID: 9721 Views:3048 Replies:37 FollowUps:36
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Got a problem so figured I'd enlist the help of more brains....

David and I are trying to come up with a change of tagline for ExplorOz. ie. where at the top of the site on the Home Page (and how search engines indexed us), we say ExplorOz - a guide to 4WD Trip Planning.

We want to remove the 4WD emphasis and also the word "guide" is misleading (ie. we're not a tour guide). And its the start of a new year, so looking for something fresh as our tagline.

Some ideas are:

ExplorOz - Gateway to understanding the Australian Touring and Camping Recreation
ExplorOz - Trip Planning and Vehicle Setup
ExplorOz - Everything you need to know about 4WDs, Caravans & Camping
ExplorOz - The place to go, before you go.
ExplorOz - Australia's Biggest Resource for Planning Trips
ExplorOz - Bringing consumers and industry together
ExplorOz - Travel planning, Advice and Resources

Please enter your suggestsions - needs to be short and catchy and descriptive of what the WHOLE site offers. What a tough call I know but can you try please?ExplorOz
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Reply By: Member - JohnR - Tuesday, Jan 13, 2004 at 19:31

Tuesday, Jan 13, 2004 at 19:31
Michelle

ExplorOz - the place to go, before you do...... anything

May be another laterRegards

JohnR - Not enough of the right travelling, some here..... some over there.......
AnswerID: 42847

Reply By: Gajm - Tuesday, Jan 13, 2004 at 19:57

Tuesday, Jan 13, 2004 at 19:57
ExplorOz - Exlporing the info so you can Explore Oz
AnswerID: 42848

Reply By: Member - Jack - Tuesday, Jan 13, 2004 at 20:01

Tuesday, Jan 13, 2004 at 20:01
ExplorOz - it starts here !!!!

JackNo trees were harmed in the making or sending of this message.
However a great number of electrons were terribly inconvenienced.
AnswerID: 42849

Reply By: Member - Ed. C.- Tuesday, Jan 13, 2004 at 20:05

Tuesday, Jan 13, 2004 at 20:05
G'day Michelle,
Why would you want to remove the 4WD emphasis ???
No offence intended here, but I do hope that this is not the result of a (real or perceived) need to be seen as "Politically Correct".. Or any kind of a cave-in to the "Anti-4WD" brigade !!!
It seems to me that if one really wants to "Exploroz" (in the true sense), whether caravanning, or camping with or without a campertrailer (or whatever), a medium-to-heavy 4WD is by far the best choice of vehicle...
As usual, JMO !!
Of the choices you list, I'd go with #3..

Regards, Ed. C.Confucius say.....
"He who lie underneath automobile with tool in hand............
Not necessarily mechanic!!"
AnswerID: 42850

Follow Up By: Member - Ed. C.- Tuesday, Jan 13, 2004 at 20:17

Tuesday, Jan 13, 2004 at 20:17
Sorry!!
Meant to put #4....
Must learn to proof-read!Confucius say.....
"He who lie underneath automobile with tool in hand............
Not necessarily mechanic!!"
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Follow Up By: Member - Ed. C.- Tuesday, Jan 13, 2004 at 20:20

Tuesday, Jan 13, 2004 at 20:20
Damn!!
I had it right first time!!!
Think I better go and have a lie-down....Confucius say.....
"He who lie underneath automobile with tool in hand............
Not necessarily mechanic!!"
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Follow Up By: Michelle from ExplorOz - Tuesday, Jan 13, 2004 at 20:21

Tuesday, Jan 13, 2004 at 20:21
Ed. C. much of what is on the site is relevant to people who travel australia in a motorhome, a campervan etc. And the 4WD word is limiting if used in the tagline - the very first thing that is promoted across the internet, in all search engines, in all marketing etc. and sets up a precident that doesn't exist. However, as we all know, in reality a 4WD is the prefered option for getting the most out of Exploring Oz and hopefully the information on this site will clarify that to people that come to it, without the notion that they might need one, but then realise by the articles and information on the site that they should. We have always had a readership that included people in the very early trip planning stages who haven't selected THE vehicle so we don't want to pigeon hole ourselves in our tagline, as not everyone identifies themselves as a 4WDriver - eg. people sometimes view themselves as a caranner, but pull it behind a 4WD, but don't call themselves a 4WDriver. There is stacks of relevant information on the site for them, and they have a place here. That's all!ExplorOz
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Reply By: Groove - Tuesday, Jan 13, 2004 at 20:13

Tuesday, Jan 13, 2004 at 20:13
I think this one sums it up!
Everything you need to know about 4WDs, Caravans & Camping
AnswerID: 42851

Reply By: Member - John - Tuesday, Jan 13, 2004 at 20:13

Tuesday, Jan 13, 2004 at 20:13
ExplorOz - The place to go, before you go.
Just my two cents worth. John
AnswerID: 42852

Follow Up By: Alex H - Tuesday, Jan 13, 2004 at 20:24

Tuesday, Jan 13, 2004 at 20:24
I agree
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Follow Up By: Lyds - Tuesday, Jan 13, 2004 at 23:29

Tuesday, Jan 13, 2004 at 23:29
Sorry, just makes me think of the toilet. :-)Cheers,
Stuart
- To err is human, to moo bovine -
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Reply By: Member - Bob - Tuesday, Jan 13, 2004 at 21:05

Tuesday, Jan 13, 2004 at 21:05
ExplorOz - Highway to offroad - travel, camping and 4WDBob
AnswerID: 42858

Follow Up By: ExplorOz Team - David - Tuesday, Jan 13, 2004 at 21:44

Tuesday, Jan 13, 2004 at 21:44
I like this oneRegards
ExplorOz Team - David
--------------------------
Always working, not enough travelling ;-)
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Follow Up By: Michelle from ExplorOz - Tuesday, Jan 13, 2004 at 21:44

Tuesday, Jan 13, 2004 at 21:44
Thanks Bob - I'm liking this one so far!ExplorOz
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Follow Up By: Member - Al & Mrs Al (Vic) - Tuesday, Jan 13, 2004 at 21:56

Tuesday, Jan 13, 2004 at 21:56
That's a great one....Life - Live it , Love it !





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Follow Up By: jemima puddle duck - Tuesday, Jan 13, 2004 at 22:27

Tuesday, Jan 13, 2004 at 22:27
me like it toyou reckon your cute
richard(eskimo)
but im a lot cuter

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Follow Up By: Member - Toonfish - Tuesday, Jan 13, 2004 at 23:11

Tuesday, Jan 13, 2004 at 23:11
SOLD!!!!!!!1999 NISSAN NAVARA DUALCAB
DIESEL 3.2 & SPRINGY CARLTON TOY
2 awestruck kids (dads driving!)
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Follow Up By: Member - Eskimo - Wednesday, Jan 14, 2004 at 07:52

Wednesday, Jan 14, 2004 at 07:52
adding my two Bob's worth to Bob's..

ExplorOz - Downunder Highway to offroad - travel, camping and 4WDWow! am I cute
If yer ain't fishing, Yer ain't livin
Richard
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Follow Up By: Member - Melissa - Wednesday, Jan 14, 2004 at 13:43

Wednesday, Jan 14, 2004 at 13:43
Good one Bob!

Along the same lines...ExplorOz - On the highway or offroad - get the most out of your travels, camping & 4WDriving.

:o) MelissaPetrol 4.5L GU Patrol &
Camprite TL8 offroad camper
http://members.westnet.com.au/flatdog
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Follow Up By: Member - Rohan K - Wednesday, Jan 14, 2004 at 16:59

Wednesday, Jan 14, 2004 at 16:59
David and Michelle, I think the inclusion of "offroad" has the same effect as "4WD" that you are apparently trying to avoid. So to have "offroad" AND "4WD", you've just doubled the perception that its for tough outback travel only.

If you want to make it more generic and really drive home the brand name, try something like:

Explore ExplorOz before you explore Oz.

Then add a bit like melissa's above - "get the most out of your travels, camping & 4WDriving."
Smile, you're on ExplorOz
Rohan (Sydney - on the QLD side of the Harbour Bridge)
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Reply By: Member - Glenn(VIC) - Tuesday, Jan 13, 2004 at 21:27

Tuesday, Jan 13, 2004 at 21:27
Hi Michelle and David,

This may upset yourselves and others, but shouldn't you be asking the members first before placing it on the forum? We are the ones who are paying to gain the extra privileges of this great and educational site. Please do not not misinterpret what I am saying, but I would certainly hate to see the 4WD side of this site become insignificant. My vehicle is covered in ExplorOZ stickers and the spare wheel proudly displays the ExplorOz cover, but I would had not like to be providing advertising at my cost to a site that no longers provides the 4wd fraternity with so much knowledge and advice.

I agree that your tag may turn others away, but why not change how the search engines link to your site before changing your tagline.

JMHOJust Do It!

AnswerID: 42862

Follow Up By: Michelle from ExplorOz - Tuesday, Jan 13, 2004 at 21:38

Tuesday, Jan 13, 2004 at 21:38
Glenn,
It's no big deal, more of an internet search engine thing, (sorry can't control the thousands of them and how they work). It doesn't change the site or what we do AT ALL. By the very nature of travelling the outback and the resources we provide, this is still very much and always will be a 4WD site, it's just that there is more we can do with a more generic tag line. I actually reckon most people have never noticed the tag line before, as we don't use it other than for search engine indexing as the page title.

I didn't mean it be a big deal, hence a special members post, just was spending too much time (ie. more than 10mins) on something that I thought you'd all like to be involved in. The forum is for me, useful in that I get instant answers and I wanted some instant feedback. I use it a little differently to other people, as I am trying to always refine our site to keep you (and advertisers) happy so its the best R&D I can do.ExplorOz
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Follow Up By: Member - Glenn(VIC) - Tuesday, Jan 13, 2004 at 21:52

Tuesday, Jan 13, 2004 at 21:52
Hi Michelle, I agree that this site is "the best R&D", in fact I would say, the greatest R&D site available. Don't sell yourselves short. I just think that it would be a horrible shame for you to remove "4WD" from the tag line.

I am a true supporter of your site, and have met a great buch of people because of it. I promote it as much as I can, with stickers and the spare wheel cover, as a 4WD site, great for advice and information.

I also use this site to gain knowledge on future trips, as well as what should be carried, how to entertain the kids whilst travelling, how to set up an 80 series etc...

I stand corrected, I have just tried to find what used to come up on search engines, and now it appears as exploroz...phew. I do apologise.

Keep up the great work.Just Do It!

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Reply By: Member - Les & Clare (WA) - Tuesday, Jan 13, 2004 at 21:30

Tuesday, Jan 13, 2004 at 21:30
Hi Michelle,

Number 3 gets my vote. Followed by number4

Regards

Les
Have beast - will travel!
AnswerID: 42863

Follow Up By: Michelle from ExplorOz - Tuesday, Jan 13, 2004 at 21:47

Tuesday, Jan 13, 2004 at 21:47
Number 3 - is our tagline on our vehicle signage, so glad you like it.
Number 4 - was the best (IMO) of my current suggestions but wasn't sure it spelt out the right words - which the search engines need. It was a bit too vague, but we could use it elsewhere for marketing.
Thanks!ExplorOz
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Reply By: Steve - Tuesday, Jan 13, 2004 at 21:31

Tuesday, Jan 13, 2004 at 21:31
Why change ? all of the 'readers' came as a result of your proclamation.... we know that u r not guides as in 'Girl Guides' or 'Tourist Guides'.....is the Doctor getting to u out there ? ...The site is great as it is... change may not be in the best interests of the regular contributors ....IMHO !!!!!!..
AnswerID: 42864

Follow Up By: ExplorOz Team - David - Tuesday, Jan 13, 2004 at 21:50

Tuesday, Jan 13, 2004 at 21:50
Steve,

See two replies up - We are just looking to broaden the reach of the inital contact with the world. If someone is planning to come to Aust and drive around in a hire car they may not see 4WD as an option until they read how great it is to be in a 4WD. A lot of tourists have no idea how they are going to get around the country. So in the inital contact with these poeple (search enigine page header) we need to get them onto the site and explore the 4WD options for exploring oz. It has nothing to do with a site focus change more to do with broading the reach which is good for the content, advertisers members and every visitor who uses the site.Regards
ExplorOz Team - David
--------------------------
Always working, not enough travelling ;-)
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Reply By: Steve - Tuesday, Jan 13, 2004 at 22:10

Tuesday, Jan 13, 2004 at 22:10
Yep !! can cope with that !! The prob with overseas 'units' is that they ? and some of us, have no comprehension of the size/vastness of our country !! as i was when i got here !! thought we could see most of it over a long weekend .... u may recall my comments about trip planning some time ago... this place of 'ours' needs to be overlaid on a map of Europe or wherever so as the viewers can (maybe) comprehend the vastness of this country... its a big job but someone has to start !!! Ever seen a map of Europe overlaid on Australia ? How about it !!! And its this size that really is a requirement for a 4wd to travel the outback in comfort and safety... that makes me respond to ure line !!
AnswerID: 42868

Reply By: Member - Doug - Tuesday, Jan 13, 2004 at 22:30

Tuesday, Jan 13, 2004 at 22:30
Some additional suggestions:

ExplorOz - a site to help you prepare, travel and enjoy.
ExplorOz - the right way
ExplorOz - an online mine of information for travel planning and preparation.
ExplorOz - the ultimate guide for travel planning and information exchange.
ExplorOz - travel planning at your fingertips.
ExplorOz - you CAN get there from here

Hope it helps.

Any prizes? :)

Dougfrom:
The Welshmun & The Witch
setting off in 2004 for 2+ years
in '93 Series 80 & Dream Camper
AnswerID: 42872

Reply By: Voxson (Adelaide) - Tuesday, Jan 13, 2004 at 23:23

Tuesday, Jan 13, 2004 at 23:23
Exploroz - Feel like you have been, before you leave___________________________________
Simpson trip 05/04 then turn left at Birdsville to Darwin via Lawn Hill etc
___________________________________
AnswerID: 42877

Follow Up By: Voxson (Adelaide) - Tuesday, Jan 13, 2004 at 23:24

Tuesday, Jan 13, 2004 at 23:24
with Bobs bit after it.............. *shrugs*___________________________________
Simpson trip 05/04 then turn left at Birdsville to Darwin via Lawn Hill etc
___________________________________
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FollowupID: 305188

Reply By: Dennis (Brisbane) - Tuesday, Jan 13, 2004 at 23:48

Tuesday, Jan 13, 2004 at 23:48
Exploroz - The source of information for 4WD, camping and touring in Australia
AnswerID: 42878

Reply By: Lyds - Tuesday, Jan 13, 2004 at 23:52

Tuesday, Jan 13, 2004 at 23:52
ExplorOZ - Don't leave home without itCheers,
Stuart
- To err is human, to moo bovine -
AnswerID: 42880

Reply By: Joe - Wednesday, Jan 14, 2004 at 00:07

Wednesday, Jan 14, 2004 at 00:07
Hi,
ExplorOZ...A-Z Resources for travelling Australia

Regards
Joe
AnswerID: 42881

Reply By: equinox - Wednesday, Jan 14, 2004 at 00:58

Wednesday, Jan 14, 2004 at 00:58
Hi all,

How about:
ExplorOz - Australian Touring from Coast to Outback

I also agree with the over emphasis on 4WD's.
Many treks you have on your site are easily done in a 2WD vehicle (YES they are).
Some could also be done with a bicycle, on foot, motorbike and even perhaps a camel to name the first few that came to mind.
I also would say that you have 4WD's mentioned so often on the site that the major internet search engines would pick the site up anyway.
4WD's would be the preferred option to most I guess, but is by no means the only available option.

At the end of the day, each to his/her own. This is my personal opinion only.

Cheers to all
Equinox
AnswerID: 42883

Reply By: Member - Brad- Wednesday, Jan 14, 2004 at 04:01

Wednesday, Jan 14, 2004 at 04:01
Explor Oz - The Caravan, Camping and 4wd Show on the net or
ExplorOz - Travel planning, Advice and Resources
AnswerID: 42886

Reply By: Member - Timothy - Wednesday, Jan 14, 2004 at 08:11

Wednesday, Jan 14, 2004 at 08:11
you should include the word Australia
in whatever tag line you choose
as it will help you rate higher in the search engines.

I know it's included in your meta tags
but would help being there as well

timothyDefender Extreme
AnswerID: 42889

Reply By: Member - ramp - Wednesday, Jan 14, 2004 at 09:22

Wednesday, Jan 14, 2004 at 09:22
hi michelle & david, i like bobs or maybe the ( GATEWAY TO DOWN UNDER ). cheers rob
AnswerID: 42895

Reply By: GaryInOz (Vic) - Wednesday, Jan 14, 2004 at 09:42

Wednesday, Jan 14, 2004 at 09:42
ExploreOz.com - Australia starts here.
AnswerID: 42898

Reply By: Wombat - Wednesday, Jan 14, 2004 at 10:41

Wednesday, Jan 14, 2004 at 10:41
ExplorOz - Highway to offroad - touring Australia"Live today as if there may be no tomorrow"

Wombat
AnswerID: 42905

Reply By: Willem - Wednesday, Jan 14, 2004 at 10:43

Wednesday, Jan 14, 2004 at 10:43
How about

ExplorOz - What you need to know when travelling Australia
ExplorOz - All you need to know for travel in Australia
ExplorOz - Your Gateway to travelling in Australia
ExplorOz - Australia's Self-Drive Database
ExplorOz - Australia's Self-Drive and Touring Database
ExplorOz - Vital information for your driving holiday in Australia

Cheers,

Willem

Always going somewhere
AnswerID: 42906

Reply By: uppy - Wednesday, Jan 14, 2004 at 11:18

Wednesday, Jan 14, 2004 at 11:18
David, how does this sound,open road to off road its all here.Will im only a country hic and a kiwi to boot .Also my tax return is due , so what is the cost to become a member
regards uppy
AnswerID: 42910

Follow Up By: Voxson (Adelaide) - Wednesday, Jan 14, 2004 at 14:00

Wednesday, Jan 14, 2004 at 14:00
I just rejoined by buying some merchandise from the shop on this site...If you buy a certain amount your membership is for free.....or it is a straight $50 membership......___________________________________
Simpson trip 05/04 then turn left at Birdsville to Darwin via Lawn Hill etc
___________________________________
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FollowupID: 305233

Reply By: Bob Y. - Qld - Wednesday, Jan 14, 2004 at 11:47

Wednesday, Jan 14, 2004 at 11:47
Michelle's No.3, or Bob's get my vote. Encompasses everything about this site, without going into too much detail.

Hooroo...
AnswerID: 42913

Reply By: bruce.h (WA) - Wednesday, Jan 14, 2004 at 12:12

Wednesday, Jan 14, 2004 at 12:12
Gday all
how about
exploroz -virtualy all you need for fwding, camping & caravaning
exploroz- before you explor oz
exploroz-when you need to know we're the go
AnswerID: 42921

Reply By: Moose - Wednesday, Jan 14, 2004 at 14:30

Wednesday, Jan 14, 2004 at 14:30
ExplorOz - Touring information online
ExplorOz - Complete touring information
ExplorOz - Touring (Australia) information online

AnswerID: 42943

Reply By: Member - Des Lexik(SA) - Wednesday, Jan 14, 2004 at 14:35

Wednesday, Jan 14, 2004 at 14:35
Hi David, Michelle and Team. Some good suggestions there and mine:-
ExplorOz - The travel engine to drive you from the sea to the centre and all the places in between.Dare to Lead not to Follow
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Reply By: Michelle from ExplorOz - Wednesday, Jan 14, 2004 at 14:53

Wednesday, Jan 14, 2004 at 14:53
Huge response everyone thanks very much for the input so far.

For an illustration of the change we want to make, go to Google and set your search options for pages in Australia and then enter the keywords of say,

4wd travel

the results lists shows us in No. 1 postion, however the tagline says
"A Highly Detailed Guide to 4WD Trip Planning Australia Wide".

This is actually the tag line that I need to change, I led you a bit astray when I shortened it to what is shown onthe home page (ie. guide to 4WD trip planning). So I need to change the whole thing and would prefer it to be shorter, catchier yet descriptive of what we offer.

Most suggestions here are getting extremely close, but I haven't quite got it spot on... what about ExplorOz - Australia's Ultimate WebGuide to Travel & Camping? David hates the words Gateway, Portal, WebGuide etc but I think that's the problem I need ONE descriptive word that says you can get to everything here. Now surely someone out there is a English Literature professor with a flair for marketing??

If you're all bored by now I understand ... but for those that haven't had a crack at it, thought I'd steer you along some more... while I write a newsletter going out today!!!ExplorOz
AnswerID: 42947

Follow Up By: Wombat - Wednesday, Jan 14, 2004 at 15:40

Wednesday, Jan 14, 2004 at 15:40
How about encompassing "travel & camping" with "adventure", or even "the outback".
Then you could use something like;
ExplorOz - The ultimate guide to Australian adventure,
or
ExplorOz - The ultimate guide to Australia's outback,
or
ExplorOz - The ultimate guide to the Australian outback."Live today as if there may be no tomorrow"

Wombat
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Follow Up By: Member - Melissa - Wednesday, Jan 14, 2004 at 15:52

Wednesday, Jan 14, 2004 at 15:52
Michelle,

I like this one also the term "Webguide" which is a good accurate description of what ExplorOz is. Surely if you get Leigh to vote you gals can outvote David on this one LOL!

:o) MelissaPetrol 4.5L GU Patrol &
Camprite TL8 offroad camper
http://members.westnet.com.au/flatdog
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Follow Up By: Member - Rohan K - Wednesday, Jan 14, 2004 at 17:06

Wednesday, Jan 14, 2004 at 17:06
Michelle, don't use "travel". Half the people that visit will be looking for hotel listings and "things to see on the Gold Coast" type of entries.Smile, you're on ExplorOz
Rohan (Sydney - on the QLD side of the Harbour Bridge)
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Follow Up By: Michelle from ExplorOz - Wednesday, Jan 14, 2004 at 18:05

Wednesday, Jan 14, 2004 at 18:05
Melissa, who is "Leigh"? Sorry, I didn't get it.ExplorOz
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Follow Up By: Michelle from ExplorOz - Wednesday, Jan 14, 2004 at 18:08

Wednesday, Jan 14, 2004 at 18:08
Melissa - don't worry, I've worked it out. You mean Leah, our daughter don't you. Sorry, not being picky it just through me a bit. DOH.

I do like WebGuide... but Wombat's
Ultimate Guide to the Australia Outback is cool too...

My gosh , this post may need a poll when we can whittle down a final few - ha ha!!ExplorOz
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Follow Up By: Brian - Thursday, Jan 15, 2004 at 16:44

Thursday, Jan 15, 2004 at 16:44
Michelle,
Just a thought.... but if you're happy enough with the existing tag line except you want to broaden it... then why not simply make it;
"A Highly Detailed Guide to Trip Planning Australia Wide"

Other than that, the other's that everyone else have voted for are catchy enough as well!!!

Just my opinion
Cheers
Brian
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Follow Up By: Michelle from ExplorOz - Thursday, Jan 15, 2004 at 17:17

Thursday, Jan 15, 2004 at 17:17
Thanks Brian,
Yes, that is the obvious easy change but I never really like it much in the first place. It might end up that way. It was actually given to us as a suggested tagline from a search engine submission service and since we used it, it certainly worked very well, but its a bit dry for my liking...
ExplorOz
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Follow Up By: Member - Melissa - Thursday, Jan 15, 2004 at 23:08

Thursday, Jan 15, 2004 at 23:08
Apologies Michelle...I did indeed mean Leah. My brain (and memory) has turned to mush lately which my sister-in-law tells me is a "pregnancy thing" so I'll blame that, LOL.

:o) MelissaPetrol 4.5L GU Patrol &
Camprite TL8 offroad camper
http://members.westnet.com.au/flatdog
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FollowupID: 305502

Follow Up By: Member - Rohan K - Friday, Jan 16, 2004 at 10:56

Friday, Jan 16, 2004 at 10:56
Congratulations Melissa. :)Smile, you're on ExplorOz
Rohan (Sydney - on the QLD side of the Harbour Bridge)
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Reply By: bruce.h (WA) - Wednesday, Jan 14, 2004 at 15:29

Wednesday, Jan 14, 2004 at 15:29
Michell
how about
exploroz -the where ,when's & hows of travel camping & 4wd
AnswerID: 42951

Follow Up By: Gajm - Wednesday, Jan 14, 2004 at 15:40

Wednesday, Jan 14, 2004 at 15:40
I like Bobs as well

Glenn
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Reply By: Member - Peter (York) - Wednesday, Jan 14, 2004 at 15:47

Wednesday, Jan 14, 2004 at 15:47
Exploroz ..your road map to off road travel in Australia
.. Your road map to getting off the black top in Australia99 GU Patrol 4.2 TD
Peter York 4x4
AnswerID: 42954

Follow Up By: Member - Peter (York) - Wednesday, Jan 14, 2004 at 15:59

Wednesday, Jan 14, 2004 at 15:59
what about ..Exploroz...Trucksters travel and tecno tips......LOL99 GU Patrol 4.2 TD
Peter York 4x4
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FollowupID: 305244

Reply By: Member - Mal (Brisbane) - Wednesday, Jan 14, 2004 at 16:58

Wednesday, Jan 14, 2004 at 16:58
ExplorOz - the definitive tool for exploring Australia.

Mal T.
AnswerID: 42976

Reply By: ExplorOz Team - David - Wednesday, Jan 14, 2004 at 17:49

Wednesday, Jan 14, 2004 at 17:49
OK now I like this:

ExplorOz before you Explore AustraliaRegards
ExplorOz Team - David
--------------------------
Always working, not enough travelling ;-)
AnswerID: 42984

Follow Up By: Wombat - Wednesday, Jan 14, 2004 at 18:10

Wednesday, Jan 14, 2004 at 18:10
It's catchy . . . . but is it expansive enough for the uninitiated?"Live today as if there may be no tomorrow"

Wombat
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Follow Up By: Member - Peter (York) - Wednesday, Jan 14, 2004 at 19:07

Wednesday, Jan 14, 2004 at 19:07
Exploroz will help you to explore Australia (Aussie) off road

Exploroz off road and Outback99 GU Patrol 4.2 TD
Peter York 4x4
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Follow Up By: Member -Bob & Lex (Sydney) - Wednesday, Jan 14, 2004 at 19:35

Wednesday, Jan 14, 2004 at 19:35
Me to!Regards Bob
Where to next
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Reply By: Barry F - Wednesday, Jan 21, 2004 at 08:54

Wednesday, Jan 21, 2004 at 08:54
How about ExplorOz The ultimate in advice to explorOz, Oh don't forget there are people who travel around this great country of ours on two wheels too!!!! Bazzar.
AnswerID: 43775

Reply By: ExplorOz Team - Michelle - Thursday, Jan 22, 2004 at 00:55

Thursday, Jan 22, 2004 at 00:55
OK then, I think I'm getting close now. I going to try...

"Find out more about 4WDing, camping & caravanning"

It's very similar to the graphics on our vehicle, and in fact its probably better.

I'm also getting a massive sticker made (on request from tour operators and other business/advertisers who want one on their cars) to say the same - set to the left besides the logo. Sound alright to you??Regards Michelle,
Spread the word - ExplorOz.com
AnswerID: 43901

Reply By: Pradoman - Thursday, Jan 22, 2004 at 13:45

Thursday, Jan 22, 2004 at 13:45
Hi Michelle

Try for the real short title but I think more importantly you should add in a description that appears below the title in a search result. For example:

EPLOREOZ - The place to go before you go!
Exploreoz is your complete resource for 4wd, camping, planning trips, advice and industry links in Australia.

This description is picked up and displayed by most search engines and allows for a longer explanation (not too long though). The code looks like this and is just beneath the code for your title on the home page:

If you have no description code it will display the first string of text.

Good Luck :)

Pradoman

AnswerID: 43962

Follow Up By: Pradoman - Thursday, Jan 22, 2004 at 13:54

Thursday, Jan 22, 2004 at 13:54
Code looks like it is not accepted through the forum. sorry.
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FollowupID: 306177

Follow Up By: ExplorOz Team - Michelle - Thursday, Jan 22, 2004 at 14:45

Thursday, Jan 22, 2004 at 14:45
Pradoman, thanks for the text idea, however we already have the description code worked out to pick up the page text which is perfect and just want I want already. The search engine performance we have is sensational thanks to David's expert knowledge and continual tweaking over time. It's just a marketing point of view that I want to change the text that shows in the browser window header and also the larger first line heading shown in the search engine results.

I like you, prefer a short title, but in fact better performance is found if that title uses important keywords, hence I have settled on my latest version using the 4WD, camping and caravanning words.

Anyway, its no big deal for now. I'm going to get David to make the change and we'll wait and see.

BTW - overnight, we made a change to page titles for the Trader and Shop and jumped to the top rank in search results for 4WDs for sale, GPS for sale etc etc. This system of change indexes immediately, and does not take mths to be identified by the search engine metacrawlers as it uses a different method and gives the most important result to us.Regards Michelle,
Spread the word - ExplorOz.com
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FollowupID: 306184

Reply By: Pradoman - Thursday, Jan 22, 2004 at 13:51

Thursday, Jan 22, 2004 at 13:51
How about

ExploreOz - The complete Australian 4WD, caravan and camping resource
AnswerID: 43964

Follow Up By: Pradoman - Thursday, Jan 22, 2004 at 13:52

Thursday, Jan 22, 2004 at 13:52
Or

ExploreOz - Your complete Australian 4WD, caravan and camping resource
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FollowupID: 306176

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