Unlike the mainstream sectors of tourism, the ExplorOz community of travellers really know how to find the real outback, the hidden gems where some serious exploring and planning and most likely four-wheel driving is needed to reach spectacular places
. So we asked our audience to tell us their "must-see" places
Rather than slant the results by providing a list of multiple choice options, we created a totally open-ended survey. To complete an entry, participants were asked to simply name a place and write up to 25 words about each one explaining why it is so special. Each entrant could list up to 5 places
per submission and there were no restrictions on how many entries could be made per person.
The task was promoted in our newsletter with a link to an online survey. We also posted it to our Facebook page, published a blog on ExplorOz, and for a short time had a pop-up appear on the index page of the Forum
. A random prize giveaway of 10 copies of the Explore Australia
publication "4WD Australia
- 50 Short Getaways" was also included in the promotion.
So now, the results...